Heather Yaxley

Heather says that she is proud to be a “hybrid academic-educator-consultant-practitioner”.

After more than a decade at the sharp-end of PR practice in the motor industry, in 2000, she established Applause Consultancy to provide strategic consultancy and educational initiatives. Her clients have included large multinationals, trade bodies, not-for-profits and a number of very interesting small-medium enterprises (SMEs). She is General Secretary of the Motor Industry Public Affairs Association, a Fellow of the Chartered Institute of Public Reactions and an Accredited Practitioner.

She is studying a PhD in career strategies in public relations under the supervision of Professor Tom Watson and Dr Anne Benmore at Bournemouth University. Heather is also a part-time lecturer at Bournemouth University, and is also working with the London College of Communication teaching Professionalism on its PR degree course.

Heather is very active online. In 2006, she created a professional development initiative, Green Banana, to highlight best practice in academic and vocational understanding of public relations. In particular, this focuses on new media and social networking – with the blog, www.greenbanana.wordpress.com and Twitter@greenbanana.

She authored two chapters in the 4th edition of Alison Theaker’s Public Relations Handbook (on risk, issues and crisis management, and digital public relations) and is co-editor on the Strategic Public Relations Toolkit.

Heather’s other qualifications and awards include: BSc Honours in Psychology, RSA Diploma in Business Administration, CAM Advanced Diploma and Higher Diploma in Public Relations (received Women in PR award, IPR award + Certificate of Merit from Worshipful Company of Marketors). PGCert in Learning and Teaching in Higher Education, ABC Certificate in Information Technology: Image Production and Web Design.

Twitter: @greenbanana