Thursday October 22, 2009
Good friend of PR Academy, Mike Wooles who studied for his Certificate in Internal Communciation with us has been making headlines in the pages of CIPR Profile.
I think Mike has captured the mood of many offices really well here and I mean it when I say in my quote (thanks Mike!) that I think internal communications is one of the toughest jobs in the sphere of PR. I have worked in some major UK press offices (the AA, BT, The Woolwich, Barclays) and I reckon its easier going five rounds with BBC Watchdog than running comms on a major change programme. Would be interested to hear what others who have had 'feet in both camps' think....
Having said that, I think having done both is a huge advantage, I have seen many an organisations coming unstuck because the internal and external havent been aligned. I have also sat in many a meeting with a senior exec who says "but this is only going internally isnt it...?". But is isnt just the press, in government settings we also need to think about the potential political implications of the programmes with which we are involved. It all points for the need for internal communciations to be well rounded, highly skilled individuals - never the poor relation!
Check out Mike's article.