Friday June 3, 2011
PR Academy, the largest Chartered Institute of Public Relations qualifications centre, has taken the pioneering move of enabling PR professionals to study for the CIPR Diploma one unit at a time. By doing so, busy practitioners can not only spread their study over two years but the cost of the course as well.
“Studying for a Masters level professional qualification over ten months while working full time can be tough – particularly in such an unpredictable profession as Public Relations,” says PR Academy
director Ann Pilkington. “We want to do everything possible to help communications practitioners to achieve and qualify in their chosen profession. This is good news for employers as well as self‐funding students, as it allows them the flexibility to spread the cost of training.”
The CIPR Diploma is designed for more experienced PR professionals who are looking to develop their strategic thinking and management skills. Students learn about the key theories of communication, persuasion and how to apply these in a digital world, as well as ethics, planning and
how to measure success. The course comprises three units. Each concludes with a piece of assessment work such as an essay, report or project. Students have a choice of start dates for each unit, the only rule is that they study for the units in order.
Also new for 2011, students who enrol with PR Academy to study for the unitised Diploma or any other qualification before the end of August 2011 will receive a 5% discount on the course centre fees.