Thursday November 17, 2011
The Chartered Institute of Public Relations (CIPR) has announced changes to its membership structures. It makes full CIPR membership available to many more practitioners - and that can only be a good thing. It means that from January 2012, the MCIPR grade will make up approximately 80% of the overall membership.
If standards in PR are to keep on improving then the way to do that is through increasing membership of a professional body such as the CIPR which puts emphasis on continuous professional development and PR qualifications.
Our professional body needs to be seen as welcoming rather than elitist. CEO Jane Wilson is spot on when she says: "Our profession moves quickly, adapts to change and values experience, whether it is gained through years of dedicated practice, through academic achievement or through rapid career progression. In an industry where, with the right mindset, excellence can be achieved at any stage in a career and where innovation and creativity are the norm, criteria for membership based on long service are no longer relevant."