PR: are we ever off duty?

PR: are we ever off duty?

PR has always been pretty much a 24/7 occupation - depending where you work or who your clients are of course.  In my time as a press officer with the AA I regularly spent Bank Holiday Mondays talking to journalists about traffic jams.  Back then (gosh, feeling my age) there was no mobile phone, an out of hours press call came in by pager and if one was out and about it meant a dash to the nearest payphone  (those are the things in the red booths on the side of the road).

It tended to be all reactive stuff however, responding to events, which at least meant that it wasn't constant. Now though, even pro-active PR work seems to be 24/7.  New research suggests that the weekend is the time to Tweet, depending on the type of brand that you are. While there are clever devices to help us plan and set up our Tweets, is it a sign of the ever blurring boundaries between a PR person's work and non work life?

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