How is PR represented in the media?

How is PR represented in the media?

I am endlessly fascinated by how PR is portrayed in the media and now three of my fav TV/radio shows are featuring PR.  Loving Borgen on BBC4 where a 'professor of rhetoric' simply couldnt cut it as a 'spin doctor' (interesting how there is clearly no Danish equivalent as they use the English).  The Good Wife is back on More4 with the brilliant Eli as campaign and PR man and now on The Archers we have 'Rufus' spinning for Borchester Land! (Well, he is doing them a leaflet....)
I think it is interesting how PR is increasingly finding its way into popular culture - but is it being represented accurately? Does it matter?

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