Wednesday September 26, 2012
A short survey carried out by PR Academy into the working patterns of its alumni (PR and communication practitioners who have studied or are studying for a professional qualification alongside their day job) not only shows that 68% use social media for work outside of normal office hours (9am-6pm), but that 76% of those spend more time doing this now than 12 months ago.
Respondents’ use of social media for work outside of office hours isn’t restricted to a particular time either with 57% using it in the evening, 45% at the weekend, 31% in the mornings and 18% while on holiday. What with 60% of respondents who have undertaken a qualification in the past year studying at the weekend, 34% in the evening and 6% while on holiday, the pressures on people’s personal time is evident.
PR Academy director Ann Pilkington: “We wanted to get a better understanding of PR and communication practitioners’ working patterns and how these might influence their choice of study methods. It seems that work-related social media use is putting increased demands on practitioners’ personal time, cutting into the time that they have available for study.
“Despite this, many respondents (69%) still prefer to study face-to-face in class. While online learning – with its high degree of flexibility – is ever popular, it seems that there will always be those who prefer to make time for a more traditional learning experience. ”