A guide to using social media in 2015

Heather Yaxley who leads our Social Media and Digital Communication Certificate gives us some food for thought on using social media in the year ahead..... ...

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Survival of the adaptable

We often think that survival is about being the fittest or the strongest but it was Charles Darwin who said that survival is about adapting ...

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Developing corporate character at IBM

The final presentation at the excellent PRSA Digital Impact Conference in New York came from Edward Bevan, Vice President IBM Brand System Strategy. Edward not ...

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