Measurement in a week

Paul Noble leads the course that we run for AMEC on the measurement and evaluation of PR. The latest edition of the book that Paul ...

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Getting the measure of success

Communications measurement might well be a skills gap and the ‘Achilles heel’ of our profession, but as our latest Trends Survey highlights, there is an ...

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Getting the measure of communications

In our recent ‘Qualifications for Communicators Trends Survey’, carried out amongst our students, almost half of the respondents (44%) identified Measurement as a current skills ...

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