William Church - CIPR Professional PR Diploma

"I joined the CIPR when the Channel Islands branch set up at the end of 2008 and was then part of the first cohort of Channel Islanders that signed up to study the CIPR Diploma with the PR Academy in 2010/11.

The Diploma gives practitioners an excellent grounding in PR theory, and I certainly benefited from it as it helps to bring structure to a lot of projects in the work place.

Having successfully completed the Diploma I immediately signed up to the CIPR CPD programme with a view to upgrading to Accredited Practitioner which I duly did, and since then have continued on a path of professional development as I believe that it enriches me, keeps me abreast with new topics and ways of communicating with different publics, as well as preparing me for challenges that face the industry.

The next logical step on this pathway was to get Chartered, and I achieved this earlier in the summer following an Assessment day at CIPR headquarters in London.

I fully support continual professional development, believe that everybody practising in the industry should be a member of the CIPR, and should in turn strive to raise standards and at the same time raise the profile of the institute. The future of the industry is in our hands, and the Diploma is a perfect spring board for practitioners to move forwards and upwards."