Saturday November 14, 2009
PR Academy students have been collecting awards all over the globe!
Closest to home is Karen Brookes-Ferrari who has been studying with us on the internal communication certificate. Karen works for Devon and Cornwall Constabulary where their in-house publication “Billboard” has just won silver in the CIPR Pride awards for the region.
Karen told us what she thought led to the success: “We did a lot of research up front to see what colleagues wanted not only content, but channel – print or online. There was still a lot of support for print. That research continues and we have regular surveys about the focus, design, content and future direction of the magazine. We have also recruited a team of ‘communications champions’ from across the Force area to tell us what staff and officers like and dislike about the magazine on a regular basis. The next step maybe setting up an editorial panel made up of staff and officers across the Force.” Read the case study.
In January, the internal communication certificate will be going online and we will also be running a qualification at diploma level. Still plenty of time to enrol!
Meanwhile, in Romania, Online Diploma student Janina Trotea is celebrating having scooped seven awards in the 2009 Spotlight Awards – Print, Video and Communication, organised by the League of American Communications Professionals. Janina - who is responsible for internal communications at Coca Cola Romania - told us that there were more than 1000 projects submitted but all four of the internal communication entries that she submitted won something – three of them won two awards!
She says that she has spent a lot of time this past year on audience segmentation and been much more targeted in her approach. It has paid off not only in terms of better results at work but brought international recognition.
Find out more about the awards here.
Are you a former PR Academy student? Why not tell us about your successes? We’d love to know what our students have gone on to achieve – let us know by responding to the blog.