Friday February 24, 2012
PR Academy will design, develop and deliver AMEC courses online using cutting edge technology. The first course, the AMEC International Certificate in Measurement and Evaluation, will be launched in May.
Open to students globally and founded on a set of best practice guiding principles to communications evaluation, the course will include social media measurement.
Barry Leggetter, Executive Director for AMEC, said: “Our Board felt the PR Academy was a training partner to help us leverage the international potential of online courses relating to measurement and evaluation.”
Mike Daniels, Chairman of AMEC, said: “This is a very important business decision for AMEC and is a key part of our international offer.” Daniels added, “AMEC plans to explore the potential for AMEC College courses with national and international public relations organisations.”
Kevin Ruck, co-founder of the PR Academy said: “PR Academy is delighted to be appointed as the AMEC College partner. This is an exciting development for the communications industry at a time when measurement is so critical. The new courses will appeal both to those working in evaluation and to PR professionals looking to improve their understanding of effective communications measurement.”
Further details of the AMEC International Certificate in Measurement and Evaluation will be made available soon.
For further information, please contact:
Barry Leggetter, Executive Director, AMEC - firstname.lastname@example.org
Kevin Ruck, Co-founder, The PR Academy - Kevin.Ruck@pracademy.co.uk
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.
About PR Academy
PR Academy develops and delivers bespoke face-to-face and online courses for communications professionals, and offers career coaching. It is the largest provider of Chartered Institute of Public Relations qualifications (CIPR). More than 500 communications practitioners studied with PR Academy last year. PR Academy works with BPP – the private university – to offer PR as part of its Marketing Masters and with the Association of Measurement and Evaluation Companies (AMEC), for whom it will be soon be launching a range of qualifications.