Friday February 24, 2012
We're really excited about this new initiative with AMEC - the International Association for Measurement and Evaluation of Communication.
PR Academy has been selected to run the AMEC College and we will be designing, developing and delivering their courses online and the first course - the AMEC International Certificate in Measurement and Evaluation will be launched in May. It will be open to students all over the world and will include social media measurement - more on the courses a bit nearer the time.
AMEC has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC is all about developing the industry on an international scale with better professional standards for both companies and individuals.
We know that measurement and evaluation are high on the agenda for all communicators and so this is really timely. Being able to prove the value of what we do as communicators is so important and doing it to a consistent and recognised standard can only be good for practice.
More in the press release here. We'll let you know more about the courses soon and of course, keep an eye on the AMEC website too - they have a great new site and it is definitely worth checking out.