New edition of internal comms book explores links to engagement

New edition of internal comms book explores links to engagement

What is ‘informed employee voice’ and why is it so important for business success? These are the major themes of the new edition of Exploring Internal Communication from PR Academy.

Since the first edition of the book was published two years ago, internal communication has become increasingly recognised as a business function. Both industry and government have acknowledged the vital importance of engaging employees’ hearts and minds if they are to deliver business and economic objectives in a challenging environment.

“Despite growing recognition of the importance of employee engagement it continues to stagnate in the UK because many businesses only tackle one aspect of engagement; keeping employees informed. Real engagement also includes giving employees a voice that is treated seriously,” says Kevin Ruck, director of PR Academy, editor and co-author of Exploring Internal Communication.

The new edition of Exploring Internal Communication delves deeper into internal communication and employee engagement theory and practice. The first half of the book explores the theory and includes new chapters on employee dialogue, auditing practice and the ethics of internal communication; while the latter section focuses on practice and features new chapters on internal social media and contemporary tactics for keeping employees informed.

Exploring Internal Communication is also a companion to the CIPR internal communication courses designed and run by PR Academy. Chapter authors come from both practice and academia. New chapter authors include Professor Nigel M. de Bussy of Curtin University in Perth (Australia); Kelly Kass, global editor of, and Tracy Playle of Pickle Jar Communications, who specialises in social and digital media.

Find out more about the book at

The next CIPR internal communication courses start January/February 2013, visit for more information and to download a FREE chapter from the book on Informed Employee Voice.


For more information, please contact Nina Croad, Communications Consultant, Just Bee Comms on +44 7889 491 259 or

Notes to editors

 About PR Academy

PR Academy designs and runs a wide range of courses for communicators at all levels, face to face and online. It works with top awarding bodies including the Chartered Institute of Public Relations (CIPR), the International Association for Measurement and Evaluation of Communication (AMEC) and BPP Business School. It also develops and delivers in-house training and qualifications, and provides career coaching.

Kevin Ruck, director of PR Academy, designed both the CIPR Certificate and Diploma level qualifications in internal communication. Both courses are industry recognised and available to study face to face and online.