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Course introduction

UoC Communication Leadership and Management

This practical short course accredited by the University of Chester (UoC), will provide you with the business and management skills you need in order to become an inspirational and influential leader.

Gain an introduction to the core principles of business strategy and financial management. Take a more strategic communications approach using research. Know how to distinguish between preferred strategies and the right strategies. Become a confident  influencer.

This course, which is taught online and via a one-day workshop.   Complete this course successfully and you will receive credits towards the UoC Postgraduate Certificate in Corporate Communication. Find out more.

  • STARTS:
    27 March 2017
  • DURATION:
    Four months
  • LEVEL:
    Taught at degree level
  • LOCATION:
    Online with a one-day
    workshop in London

Course Syllabus

  • Business strategy and financial management – the core principles
  • Leadership and management – transformational leadership; researching, planning and management
  • The strategic role of the communicator – the role and impact of communication on organisations in a global context
  • Conducting research and analysing communication data to derive insights that inform strategic practice
  • The communication manager as a trusted advisor – understanding the organisation; the language of business; coaching senior managers
  • The confident communication leader – the influencing spectrum; preferred strategies and the right strategies
  • The communication manager as an inspirational team leader – motivating, mentoring and managing