About this course
Learn about the different levels and impacts of crises, the building and maintaining of effective plans and the purpose and importance of training. Discover how to use influencing strategies to avoid or avert a crisis. Join the optional one day workshop for a crisis communication scenario exercise.
Learn at your own pace
Unlimited tutor support
Specially selected online library
Online learning centre
Optional crisis scenario workshop
Lunch time webinars recorded for playback
What are the course fees?*
PR Academy fees: £1,550 (+VAT)
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.
Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.
*Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
PR and communication practitioners. You are an experienced public relations practitioner who wants to develop your expertise in the area of response and crisis communication management. You want to prove your skill in the area of crisis communication management through certification.
Add a new skill. You may already hold the CIPR PR diploma or an undergraduate degree in PR or communication, but feel that gaining a specialism such as crisis communication management will enhance your CV and help you to fulfil your role.
Prepare or repair. You want to help your organisation to avoid a crisis or repair reputation after one had happened.
This qualification will equip you with the knowledge and tools to contribute effectively to an organisation’s risk assessment, crisis preparations and management, while meeting what is expected of an ethical practitioner in complex situations.
Research and develop ethical crisis response strategies and plans that assist organisations to avoid or reduce the impact of crisis situations.
Learn what to so at each stage. How to establish a crisis-ready organisation. Test methods and scenarios for crisis plans. Develop messaging in a crisis and learn from the crisis to deliver post-crisis reputation repair.
Apply what you learn. Be assessed on real life or work related projects which is great for employers, showing the practical relevance of the course.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
We’ll update you with course start dates. You can unsubscribe at any time.
Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
If you asked us to keep you up to date with the latest industry insights, you will receive an email shortly asking you to verify the address we need to send them to.
Why get a qualification?
Demonstrate your knowledge in crisis communication and reputation repair.
Meet your course leader Chris Tucker
Chris Tucker calls herself a news junkie. “Sky News is constantly on in the background after, of course, BBC Radio Four’s Today programme. The development of the new news ecosystem meshing on and offline media is something that fascinates me. It’s certainly an enormously exciting time to be working in PR.”
I have recently seen the industry successfully take a more active lead to communicate and demonstrate the strategic role of PR, so taking the Specialist Diploma Course gave me the confidence to go beyond the PR technician role.
During the course, I had the chance to explore a wide range of topics from environment analysis, issue management to crisis response and scenario planning. The teacher was always very engaging, and her experience of crisis management in large organisations was very inspiring.
PR Academy’s online platform also provided the flexibility I needed whilst working full-time. I highly recommend!