How to Use SEO to Boost Your PR

SEO for PR 8-Week Course
Online Course

About this course

This course equips you with the knowledge you need to integrate your PR and SEO work effectively and build high performing Search Engine Optimisation (SEO) campaigns with confidence.

Make your PR skills more valuable by learning how to apply SEO strategy and implementation into your PR activity.

You’ll learn current SEO and content promotion techniques that will get you more SEO traffic, backlinks and brand exposure. The course will be of value if you work in-house or agency.

During the course you will learn:

  • The importance of an integrated SEO and PR strategy
  • How to rank more highly in Google, and get more traffic
  • How to implement SEO best practice on your website, in your content and link building
  • How to set objectives and KPIs and measure performance
  • How to pull it all together to create a robust SEO/PR strategy that achieves your goals


Course detail



Weekly challenges

Study: 2-3 hours a week

Duration: 8 weeks

Pay by card or invoice

Course Features

Learn at your own pace

Unlimited tutor support

Weekly live webinars, recorded for playback any time

Final assessment: Multiple choice quiz with badge and certificate for course completion

Online learning centre

What are the course fees?*

Course fees: £990 (+VAT)


*VAT will be calculated upon enrolment depending on your location and situation.



29 March 2021


Who’s this course for?

PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in Search Engine Optimisation (SEO), and digital communication as part of your strategic communication.

Not just for PR. If you have responsibility for SEO as a consultant or in-house in a related field such as digital marketing this course will help you to make your SEO and digital PR more effective.

Update your CV. Add an SEO qualification to your CV and show that your knowledge is up to date. Get a digital button that you can add to your LinkedIn profile.

Course Details:

The course consists of 8 modules covering topics including keyword research strategies, content marketing for SEO and PR, on-page SEO, link building and developing your SEO PR strategy.

Download the course brochure below for a full breakdown of the modules covered.


Learning outcomes

Learn to plan, create, monitor, measure and evaluate SEO and PR campaigns that will help your organisation increase website traffic and achieve its strategic objectives.

Develop your knowledge of SEO so that you can discuss and manage the factors involved in the implementation of SEO/PR and Content Marketing activity with confidence.

Understand what people are searching for and how to create a successful data-driven content strategy.

Get to grips with industry changes, best practice and emerging technologies, SEO, PR and Content Marketing strategies. Understand the transformative impact of aligning your SEO and PR activity to grow your website traffic and conversions.

Apply what you learn. This course provides weekly challenges with worksheets and templates so that you can apply what you learn as you go, to solidify your understanding.

Assignments can be based on a real work-related project which is great for employers, showing the practical relevance of the course.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study

We’ll update you with course start dates. You can unsubscribe at any time.


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Women chatting and looking at phone

Why study SEO for PR?

Update your skills. Demonstrate that you can make SEO an effective part of your public relations practice. Learn to use it strategically to the benefit of your organisation or clients.

Find out more about this course

Call Shelley on

00 44 (0) 203 862 6910

Contact us
Neil Cains - Tutor

Meet your course tutor Neil Cains

Neil is the Digital Director, and Co-Founder of digital marketing consultancy, Focus Mode.

Neil has over 16 years’ experience with SEO and has provided consultancy to global brands like IBM, Dell, Sony, and Reuters. Focus Mode is PR Academy’s digital marketing partner, including SEO services.

As a public affairs professional, I know that digital is an increasingly important aspect of the political communications mix. It’s vital that practitioners of all disciplines get to grips with this ever-changing landscape and how it can best be used to manage organisational reputation and build meaningful relationships with online stakeholders. I would recommend a digital course to anyone who wants to add a truly valuable string to their bow.

Samantha Wilding


This is a practical course with weekly tasks to solidify learning, and have real-world application. There is no formal qualification provided with this course. A digital badge is awarded for completing the course, that can be shared on social media and displayed on LinkedIn or other platforms.
You will be given weekly challenges to solidify your learning, and there will be a multiple-choice quiz at the end. You need to get an 80% mark to pass the course and receive the certificate/badge of completion.
The course will be delivered by Neil Cains, who is the Digital Director, and Co-Founder of digital marketing consultancy, Focus Mode. Neil has over 16 years' experience with SEO and has provided consultancy to global brands like IBM, Dell, Sony, and Reuters. Focus Mode is PR Academy's digital marketing partner, including SEO services.
All our courses provide unlimited tutor support. We want to support you every step of the way.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way. The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time. If you need any help or advice, just give us a call and Shelley will help you.