Internal Communication Diploma
CIPR Specialist Diploma: Internal Communication
Online Course
About this course
Become an effective, strategic internal communication practitioner with advanced communication planning and implementation skills. This internal communication course takes a strategic look at this exciting and growing area of practice. Topics include change communication, engagement, the strategic use of social media and measurement.
This course is taught and assessed at Master’s level. Make sure that this is the right level for you and if you aren’t sure, just get in touch.
You will have access to the course for one year and can decide how quickly you want to complete it within this time. The CIPR exam board meets four times a year and this is when you can submit your work (usually January, March, July and October).
Course detail
Study Support Package
Easy access to tutor support via Study Hub messaging
Individual tutorials
Online library with all the books you need
Feedback on your assignment idea to ensure you’re on track for success
Networking via our LinkedIn group
Live interactive online workshops
A copy of the text book "Exploring Internal Communication"
Your investment
PR Academy tuition: £1,550
Our pricing is totally transparent:
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.
Instalment option
Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.
Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
Experienced practitioners. You are an experienced internal communicator or PR professional looking to gain a specialist internal communication qualification to underpin your skills with theory and analysis. You may be working in a related field such as HR. The qualification is aimed at more experienced practitioners who want to develop strategic internal communication and management skills, or those who have studied for the CIPR Specialist Certificate: Internal Communication.
Gain new skills. You may want to gain new skills or improve existing skills by learning about the strategic role of internal communication.
Make an impact. You want to learn how to develop an internal communication strategy and make an impact in the organisation.
Master’s level. This is Master’s level course so make sure you are ready to study and be assessed at this level.
Learning outcomes
In studying for the CIPR Specialist Diploma in Internal Communication you will take an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies and the nature of change management communication. Come away with the knowledge and skills necessary to operate at board level.
Learn how internal communication contributes to employee engagement and change. Understand what is expected of an ethical practitioner.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Why get a qualification?
Update your skills. Underpin your internal communication practice with the latest theory and models.
It’s bolstered my confidence and equipped me to better advise and constructively challenge. As a result, I’m working more strategically and I’m much better placed to measure and demonstrate the value of internal communications.
Meet your course leader Dr Kevin Ruck
I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice.
See what its like to study internal communication with PR Academy
We developed the original internal communication qualifications for the CIPR. PR Academy director and your course leader, Dr Kevin Ruck is the editor and co-author of one of the key internal comms books – Exploring Internal Communication.
Your questions answered
For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way.
The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time.
If you need any help or advice, just give us a call.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning.
The assignments are mostly in the style of business writing rather than academic essays or disserations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility.
If you want to extend beyond this, then it is usually the decision of the awarding body (e.g. the CIPR)
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams!
Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses.
Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.