
About this course
Studying for the CIPR Professional PR Diploma will enable you to operate as a more strategic and confident communicator. Equip yourself with the advanced knowledge you need to design effective PR strategies. Learn more about communication and how to influence behaviour in today’s digital world. Examine the role of PR and ethics.
Learn through interactive virtual classroom sessions. Benefit from our specially written text book and carefully curated online library.
This course is taught and assessed at Master’s level. Want to find out if its right for you? Just get in touch for a chat.
Course detail
Study Support Package
Book a one-to-one tutorial
Individual feedback on assignment ideas to make sure you're on track for success
Specially selected online library with all the books you need
PR Academy Study Hub: bespoke online learning centre
Tutors who are PR specialists
Live online interactive workshops
Easy access to tutor support via Study Hub messaging
Your investment
Introductory early bird price:
PR Academy tuition: £1262.95 (+ VAT)
CIPR Awarding Body fees: £1065 (No VAT)
Total: £2327.95 (+ VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2580.54.
This introductory price applies to courses booked and paid for up to and including 30 September 2022.
Instalment options*
An initial payment of £500.54 (payable before the course starts) then eight monthly payments of £260.
Instalments include VAT.
The first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Payment by instalment is available to those paying for the course themselves.
Who is this course for?
PR and communication practitioners. You are working in any field of public relations (e.g. media relations, internal communications or public affairs), you want to learn about the strategic role and functions of the public relations practitioner. Maybe the time is right for a more senior position. Show that you are committed to your professional development and can operate at a strategic level.
Underpin what you do. You will have been working in PR and communication for at least two years, hold a first degree or maybe another professional qualification. You feel the time is right to underpin what you do with some theory and learn the models and concepts that inform your practice.
Flexible learning. You want to be able to study at a time that works for you. From 30 September 2022 you will be able to join the course at any time and work at your own pace with a maximum of two years to complete – or you can fast-track and quality more quickly – its up to you !
Master’s level. This is a Master’s level course so make sure that you are ready to study and be assessed at this level.
Learning outcomes
Come away knowing how to put communication theory into practice through advanced PR planning, able to deliver campaigns that will wow clients and colleagues.
Learn how to engage audiences and create effective thought leadership. Reflect critically on practice and improve processes.
Invest in your personal development. Studying this Master’s level PR Diploma is personally rewarding, encouraging you to become a more reflective practitioner and take time out to learn and grow.
Apply what you learn. Be assessed on real life or work related projects which is great for employers, showing the practical relevance of the course.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study

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Why get a qualification?
The Professional PR Diploma is the CIPR’s flagship qualification. It helps you stand out from the crowd.
Studying for a qualification results in a deep level of learning because you apply what you learn as you go and reflect on it over a period of time.

I’ve enjoyed how the course has been very practical. There is obviously an academic side to things, but the models, theories and frameworks we’ve learnt about have been very easy to translate into practice.
Meet your course leader Chris Tucker
Chris Tucker calls herself a news junkie. “Sky News is constantly on in the background after, of course, BBC Radio Four’s Today programme. The development of the new news ecosystem meshing on and offline media is something that fascinates me. It’s certainly an enormously exciting time to be working in PR.”
Learn in the best spaces
Find out what its like to study with us.