PRCA Diploma in Change Management and Communication

Duration:
6 months
Level:
Taught at Masters level
Accredited by:
Next date: Click enrol to book this course on PRCA's website
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Overview:

Equip yourself with the skills and knowledge you need to make change management more successful. Study online from anywhere in the world. Taught at degree level over 14 weeks, the PRCA Diploma in Change Management and Communication positions internal communication as a critical success component for major change programmes. The course includes an exploration of business change frameworks and project management models used so that communication managers can understand the approaches that are most often adopted. Grounded in professional practice, it covers essential points about change management principles and effective change communication. The course is aimed at professionals working in internal communication or change management.

Further information:

PR Academy runs the course for PRCA and enrolment is via PRCA, for more information on course costs, enrolment and dates, please contact them at training@prca.org.uk

This fourteen week course is taught online. It is a combination of online activity and live webinars where a tutor talks you through key concepts and models. You will have access via the e-learning site to online books including “Managing and Leading People Through Organizational Change” published by Kogan Page. There is one marked assignment, a 2000-word report on a past or current business change project at a specified company or organisation. On successful completion of the assignment you will receive the PRCA Diploma in Change Management and Communication.

The course covers:

  • Waterfall and agile approaches
  • The potential impact of successful business change management
  • The importance of effective business change leadership
  • Stakeholder identification and prioritisation
  • Stakeholder engagement
  • Issues identification and risk management
  • Communicating and leading people through change (gaining commitment)
  • Listening, authenticity and dialogue
  • Communication planning and objective setting
  • Creating the narrative for business change
  • The transition curve and the psychology of change communication and engagement
  • Measurement and evaluation of communication outputs and outcomes.

You may be working in internal communication or project management (either in-house, agency or as a consultant) and want to have a better understanding of successful change management.

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