This practical short course, accredited by the University of Chester (UoC) will show you how public affairs works and the essential role it has in helping organisations to achieve their objectives. The course is a 20 credit module (one third) of the Postgraduate Certificate in Corporate Communication delivered by us and accredited by the University of Chester, for more information see “related courses” below.
Understand the environment in which your organisation operates, and the factors and forces that may shape public affairs issues. Learn how to analyse public affairs issues. Discover how to plan, implement and evaluate public affairs strategies/campaigns. Get to grips with lobbying tools, techniques, best practice and ethics.
This course is delivered through a series of webinars, plus online discussion and activities. You will be encouraged to draw on your own practice and to use what you learn on the course at work, building your confidence and benefiting your clients and employers.
Complete this course successfully and you will receive credits towards the UoC Postgraduate Certificate in Corporate Communication.