UoC PG Cert module: Public Affairs Management and Practice

4 months
Taught at Masters level


Accredited by: University of Chester
£795 plus VAT
Next date: (Online - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910
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This practical short course, accredited by the University of Chester (UoC) will show you how public affairs works and the essential role it has in helping organisations to achieve their objectives. The course is a 20 credit module (one third) of the Postgraduate Certificate in Corporate Communication delivered by us and accredited by the University of Chester, for more information see “related courses” below.

Understand the environment in which your organisation operates, and the factors and forces that may shape public affairs issues. Learn how to analyse public affairs issues. Discover how to plan, implement and evaluate public affairs strategies/campaigns. Get to grips with lobbying tools, techniques, best practice and ethics.

This course is delivered through a series of webinars, plus online discussion and activities. You will be encouraged to draw on your own practice and to use what you learn on the course at work, building your confidence and benefiting your clients and employers.

Complete this course successfully and you will receive credits towards the UoC Postgraduate Certificate in Corporate Communication.

Further information:

£954 (including VAT) +Awarding Body fee

The PR Academy tuition fee is £954 (including VAT). In addition, the University of Chester will invoice you for their awarding body fee:

  • UK and EU based - £340 (no VAT)
  • International - £730 (no VAT)

Please note that you will need to apply to the University of Chester and once your application is processed, offer issued and accepted they will invoice you for their fee. We will send you instructions about applying to Chester.

If you are unsure whether or not you will be classed by the University of Chester as a home or international student, there is guidance on the UKCISA – UK Council for International Student Affairs – website here: https://www.ukcisa.org.uk/Information--Advice/Fees-and-Money/Home-or-Overseas-fees-the-basics#layer-3831

What's included?

Access to PR Academy’s online learning centre with discussion forums, links to resources and an online library.

Once you have applied and been accepted by the University of Chester you will have access to all their student resources.

Marking and feedback on your assignment.

If you study online there is lots of tutor support. There are live webinars run by experienced tutor/practitioners with the opportunity for lots of interaction, which are also recorded for later playback. There are regular, lively online discussions about contemporary practice. Our online learning centre makes virtual networking with other practitioners possible too. Unlike lots of online learning your tutor is with you all the way – you aren’t left on your own to work through lots of static content. Your tutor will be keeping in touch and encouraging you all the way.

Right for you?

You can study for the course if you have one year’s relevant full-time employment in a public relations or marketing discipline.

Those whose first language is not English must be able to demonstrate proficiency in the language spoken and written to an International English Language Testing System (IELTS) band score of 6.5 or equivalent.

If you aren’t sure whether you meet the entry criteria, get in touch by calling +44 (0) 203 862 6910 or emailing courses@pracademy.co.uk

The UoC Public Affairs Management course is one of three courses run by PR Academy and accredited by the University of Chester. The other two courses are in Communication Leadership and Management, and Social and Digital Media Management.

Each course can be studied on its own. Complete one of these courses successfully and you will receive 20 credits towards the UoC Postgraduate Certificate in Corporate Communication. Complete all three courses successfully and you will achieve the full 60 credits needed for the award of Postgraduate Certificate in Corporate Communication from the University of Chester.

With 60 credits, you are well on the way to a Master’s. Read more in Hilary Berg’s blog.

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