Choosing a course
This week in PR (20 May)
#ThisWeekinPR you've been talking about accessibility, B Corp status, remote working, the cost of living, the challenges facing refugees from Ukraine, reputation lessons from libel trials and visiting the metaverse.
Briefing: Google Analytics
Google Analytics is changing. We explain why this matters and what you need to do next.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. The assignments are mostly in the style of business writing rather than academic essays or disserations.
It isn’t essential, for example you can study while on a career break. For some of the higher level courses you will need experience. For example, for CIPR Diploma level courses you need to have a minimum of five years experience and reasonably senior level. Some of the assignments are designed to be based on your work but if you aren’t currently employed a tutor can help you with other options.
It varies according to the course and the stage you are at. As a very general guide, think about allowing between two and four hours a week, but this can be more when you are doing an assignment. For most courses there is a maximum time that you have to complete the course and hand in your work so you can decide if you want to take the maximum amount of time and spread the learning over longer, or do it more quickly which will mean more hours each week.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
Yes, most of our students are working full time and many have family commitments too. While the courses are demanding – they wouldn’t be of value if they weren’t – the pace of learning and the flexible options make it possible.