Book Reviews - Public Relations & Communication - PR Academy

Review: Internal Communication Strategy

Richard Bailey — Wed, 24 Apr 2024 08:08:24 +0000

It can be tough working in an organisation as an internal communicator. Martin Flegg admires the extensive pick and mix of strategic internal communication considerations, tools, techniques, models and information sources in Rachel Miller's new book.

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Review: Higher Ground

Richard Bailey — Tue, 09 Apr 2024 08:00:57 +0000

'Doing the right thing is far more demanding than it looks'. So we need a sophisticated guide to the dangerous terrain of corporate purpose and have found one in Alison Taylor, the author of this new book.

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Review: Trump’s Populist Strategies

Richard Bailey — Wed, 20 Mar 2024 10:32:37 +0000

An expert reveals the communication strategies behind Trump's populism, drawing on his experience of advising businesses in competitive markets.

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Review: Latest literature on listening

Richard Bailey — Mon, 15 Jan 2024 10:16:46 +0000

Listening has long been an overlooked concept in the public relations literature. These two new books ably correct that - just as the much-discussed Post Office Horizon scandal illustrates the consequences of a failure or refusal to listen.

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This week in PR (15 December)

Richard Bailey — Fri, 15 Dec 2023 08:26:42 +0000

AI, COP28 and the Lobbying Act were three talking points #ThisWeekinPR. Subscribe to our LinkedIn newsletter for further analysis.

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Review: #PRStack: AI tools for marketing, media and public relations

Richard Bailey — Thu, 07 Dec 2023 10:00:16 +0000

The latest #FutureProof book focuses on 23 AI tools applicable in public relations. It's a useful starting point for those who are not already among the early adopters.

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Review: How To Sell Value – Demystified

Richard Bailey — Mon, 30 Oct 2023 09:11:07 +0000

In this new title in the PRCA Professional series, Crispin Manners calls for an end to time-based billing and provides a roadmap for delivering more valuable public relations services.

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Review: Agile Beyond IT

Richard Bailey — Wed, 12 Jul 2023 08:41:34 +0000

'A self-sustaining cycle of learning and improving is highly beneficial.' Author Adrian Pyne, a project professional, explains why we should all learn to become more agile.

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Review: Mastering Crisis Communication with ChatGPT

Richard Bailey — Wed, 05 Jul 2023 07:57:54 +0000

Experienced communicator and trainer Philippe Borremans shows how ChatGPT can be used as an unflustered assistant to help you plan for and respond to a crisis.

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Review: Building a Culture of Inclusivity

Richard Bailey — Mon, 26 Jun 2023 08:46:47 +0000

Kevin Ruck welcomes a new book on diversity, equity and inclusion - and another addition to the internal communication bookshelf - as a useful resource for practitioners.

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