Five false internal comms premises
About the author
Kevin is a co-founder of PR Academy and is the author of Exploring Internal Communication published by Routledge. Kevin leads the CIPR Internal Communication Diploma course. PhD, MBA, BA Hons, PGCE, FCIPR, CMgr, MCMI.
1. Employees want line managers to tell them about strategic plans > they expect senior managers to do this.
2. Employees prefer face to face communication > it depends on the subject, but in general, email is often the channel that employees find most helpful.
3. Front line employees don’t care about strategy > they do, especially if it affects their job security.
4. If you give employees the opportunity to express their views it will just open up the floodgates > it wont, and if it did, it could provide a tidal wave of interesting ideas.
5. Senior managers can’t talk to everyone > maybe not if it is a really big organisation, but they could talk to a lot more than they do.