Academic Archives - PR Academy https://pracademy.co.uk/insights/tag/academic/ Fri, 26 Jan 2024 10:23:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png Academic Archives - PR Academy https://pracademy.co.uk/insights/tag/academic/ 32 32 Review: Latest literature on listening https://pracademy.co.uk/insights/review-latest-literature-on-listening/ https://pracademy.co.uk/insights/review-latest-literature-on-listening/#respond Mon, 15 Jan 2024 10:16:46 +0000 https://pracademy.co.uk/?p=19925 Listening has long been an overlooked concept in the public relations literature. These two new books ably correct that - just as the much-discussed Post Office Horizon scandal illustrates the consequences of a failure or refusal to listen.

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]]> https://pracademy.co.uk/insights/review-latest-literature-on-listening/feed/ 0 Public relations as persuasion https://pracademy.co.uk/insights/public-relations-as-persuasion/ Thu, 23 Nov 2023 10:00:00 +0000 http://pracademy.local/public-relations-as-persuasion/ In this updated PR Place Insights essay, Chris Tucker defends persuasion against the charge that it's on a slipperly slope to propaganda.

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]]> How internal communication underpins strategic alignment https://pracademy.co.uk/insights/how-internal-communication-underpins-strategic-alignment/ https://pracademy.co.uk/insights/how-internal-communication-underpins-strategic-alignment/#respond Thu, 31 Aug 2023 11:20:05 +0000 https://pracademy.co.uk/?p=18992 Dr Kevin Ruck reviews the latest academic and practitioner thinking on the role of internal communication in strategic alignment and previews his forthcoming publication with Mike Pounsford and Howard Krais.

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]]> https://pracademy.co.uk/insights/how-internal-communication-underpins-strategic-alignment/feed/ 0 The public relations perspective https://pracademy.co.uk/insights/the-public-relations-perspective/ https://pracademy.co.uk/insights/the-public-relations-perspective/#respond Wed, 23 Aug 2023 10:04:44 +0000 https://pracademy.co.uk/?p=18920 It's a myth that public relations is easy and that anyone can do it. Practitioners are required to look in all directions and balance often competing interests.

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]]> https://pracademy.co.uk/insights/the-public-relations-perspective/feed/ 0 Flaws and negative consequences of ‘internal marketing’ https://pracademy.co.uk/insights/flaws-and-negative-consequences-of-internal-marketing/ https://pracademy.co.uk/insights/flaws-and-negative-consequences-of-internal-marketing/#respond Wed, 26 Jul 2023 08:51:16 +0000 https://pracademy.co.uk/?p=18723 An internal marketing and promotional perspective on communicating with employees is fundamentally flawed argue Kevin Ruck and Martin Flegg.

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]]> https://pracademy.co.uk/insights/flaws-and-negative-consequences-of-internal-marketing/feed/ 0 Review: Internal Communication and Employee Engagement https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/ https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/#respond Thu, 18 May 2023 07:57:08 +0000 https://pracademy.co.uk/?p=17847 Kevin Ruck reviews a new book that 'represents a burgeoning field of internal communication research.'

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]]> https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/feed/ 0 Review: Depth Public Relations and Public Relations and Sustainable Citizenship https://pracademy.co.uk/insights/review-depth-public-relations-and-public-relations-and-sustainable-citizenship/ https://pracademy.co.uk/insights/review-depth-public-relations-and-public-relations-and-sustainable-citizenship/#respond Thu, 11 May 2023 09:00:31 +0000 https://pracademy.co.uk/?p=17769 Two new academic books ask questions about the role of public relations in the climate emergency and addressing problems of inclusion and equity. The authors are proposing another kind of public relations.

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]]> https://pracademy.co.uk/insights/review-depth-public-relations-and-public-relations-and-sustainable-citizenship/feed/ 0 Why you shouldn’t study public relations at university https://pracademy.co.uk/insights/why-you-shouldnt-study-public-relations-at-university/ Mon, 27 Mar 2023 09:00:00 +0000 http://pracademy.local/why-you-shouldnt-study-public-relations-at-university/ It's a big decision, involving long-term debt. Shouldn't you make it carefully?

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]]> Review: Public Relations Theory III https://pracademy.co.uk/insights/review-public-relations-theory-iii/ https://pracademy.co.uk/insights/review-public-relations-theory-iii/#respond Wed, 22 Mar 2023 09:47:19 +0000 https://pracademy.co.uk/?p=17371 Public relations has struggled to gain recognition as an academic discipline. Yet there's now a substantial body of public relations theory as this scholarlarly 500-page book shows.

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]]> https://pracademy.co.uk/insights/review-public-relations-theory-iii/feed/ 0 My doctoral diary: The 2022 EUPRERA PhD seminar and congress in Vienna https://pracademy.co.uk/insights/my-doctoral-diary-the-2022-euprera-phd-seminar-and-congress-in-vienna/ https://pracademy.co.uk/insights/my-doctoral-diary-the-2022-euprera-phd-seminar-and-congress-in-vienna/#respond Thu, 06 Oct 2022 08:20:09 +0000 https://pracademy.co.uk/?p=15707 Doctoral student Miriam Pelusi reflects on presenting the first autoethnographic study at a EUPRERA congress.

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