Case study Archives - PR Academy https://pracademy.co.uk/insights/tag/case-study/ Wed, 14 Jun 2023 07:56:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png Case study Archives - PR Academy https://pracademy.co.uk/insights/tag/case-study/ 32 32 Review: Internal Communication and Employee Engagement https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/ https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/#respond Thu, 18 May 2023 07:57:08 +0000 https://pracademy.co.uk/?p=17847 Kevin Ruck reviews a new book that 'represents a burgeoning field of internal communication research.'

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]]> https://pracademy.co.uk/insights/review-internal-communication-and-employee-engagement/feed/ 0 Review: Public Relations Cases (third edition) https://pracademy.co.uk/insights/review-public-relations-cases-third-edition/ https://pracademy.co.uk/insights/review-public-relations-cases-third-edition/#respond Wed, 25 Jan 2023 09:51:20 +0000 https://pracademy.co.uk/?p=16917 Case studies are useful for interrogating decisions taken and for exploring principles in practice. This reviewer believes there's something for everyone in the Iceland Foods case study presented here.

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]]> https://pracademy.co.uk/insights/review-public-relations-cases-third-edition/feed/ 0 Holding the NHS to ransom https://pracademy.co.uk/insights/holding-the-nhs-to-ransom/ https://pracademy.co.uk/insights/holding-the-nhs-to-ransom/#respond Thu, 09 Jun 2022 08:20:23 +0000 https://pracademy.co.uk/?p=14743 Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.

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]]> https://pracademy.co.uk/insights/holding-the-nhs-to-ransom/feed/ 0 Crises inside and out https://pracademy.co.uk/insights/crises-inside-and-out/ https://pracademy.co.uk/insights/crises-inside-and-out/#respond Wed, 27 Apr 2022 08:39:16 +0000 https://pracademy.co.uk/?p=13644 Quentin Langley identified the internal turn in crisis communication planning in his 2014 book Brandjack.

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]]> https://pracademy.co.uk/insights/crises-inside-and-out/feed/ 0 Bringing the family together under one brand https://pracademy.co.uk/insights/bringing-the-family-together-under-one-brand/ https://pracademy.co.uk/insights/bringing-the-family-together-under-one-brand/#respond Wed, 06 Apr 2022 14:16:11 +0000 https://pracademy.co.uk/?p=14261 In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.

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]]> https://pracademy.co.uk/insights/bringing-the-family-together-under-one-brand/feed/ 0 Developing an influential Public Affairs strategy https://pracademy.co.uk/insights/developing-an-influential-public-affairs-strategy/ https://pracademy.co.uk/insights/developing-an-influential-public-affairs-strategy/#respond Wed, 16 Mar 2022 09:33:01 +0000 https://pracademy.co.uk/?p=14052 This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.   

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]]> https://pracademy.co.uk/insights/developing-an-influential-public-affairs-strategy/feed/ 0 Increasing ethnic diversity in PR https://pracademy.co.uk/insights/increasing-ethnic-diversity-in-pr/ https://pracademy.co.uk/insights/increasing-ethnic-diversity-in-pr/#respond Wed, 02 Mar 2022 09:26:10 +0000 https://pracademy.co.uk/?p=13818 'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.

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]]> https://pracademy.co.uk/insights/increasing-ethnic-diversity-in-pr/feed/ 0 A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce https://pracademy.co.uk/insights/a-digital-communication-strategy-to-increase-uptake-of-the-annual-influenza-vaccination-in-a-healthcare-workforce/ https://pracademy.co.uk/insights/a-digital-communication-strategy-to-increase-uptake-of-the-annual-influenza-vaccination-in-a-healthcare-workforce/#respond Thu, 17 Feb 2022 09:59:01 +0000 https://pracademy.co.uk/?p=13717 Edward Sills learnt the value of research and applied behavioural theory to campaign planning.

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]]> https://pracademy.co.uk/insights/a-digital-communication-strategy-to-increase-uptake-of-the-annual-influenza-vaccination-in-a-healthcare-workforce/feed/ 0 Using communications to increase the number of living kidney transplants in Scotland https://pracademy.co.uk/insights/using-communications-to-increase-the-number-of-living-kidney-transplants-in-scotland/ https://pracademy.co.uk/insights/using-communications-to-increase-the-number-of-living-kidney-transplants-in-scotland/#respond Wed, 02 Feb 2022 09:42:16 +0000 https://pracademy.co.uk/?p=13580 This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg. 

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]]> https://pracademy.co.uk/insights/using-communications-to-increase-the-number-of-living-kidney-transplants-in-scotland/feed/ 0 Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare https://pracademy.co.uk/insights/case-study-a-digital-communications-strategy-to-enable-melanoma-patients-to-become-informed-participants-in-their-healthcare/ https://pracademy.co.uk/insights/case-study-a-digital-communications-strategy-to-enable-melanoma-patients-to-become-informed-participants-in-their-healthcare/#respond Wed, 26 Jan 2022 09:53:29 +0000 https://pracademy.co.uk/?p=13483 This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.

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