CIPR Professional PR Diploma Archives - PR Academy https://pracademy.co.uk/insights/tag/cipr-professional-pr-diploma/ Tue, 02 Apr 2024 14:19:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png CIPR Professional PR Diploma Archives - PR Academy https://pracademy.co.uk/insights/tag/cipr-professional-pr-diploma/ 32 32 Briefing: The PESO Model https://pracademy.co.uk/insights/briefing-peso/ https://pracademy.co.uk/insights/briefing-peso/#respond Wed, 03 Apr 2024 09:00:31 +0000 https://pracademy.co.uk/?p=3089 Here's our explanation of the widely-cited PESO media framework, updated in April 2024.

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]]> https://pracademy.co.uk/insights/briefing-peso/feed/ 0 ESG: Environmental, Social and Greenwashing? https://pracademy.co.uk/insights/esg-environmental-social-and-greenwashing/ https://pracademy.co.uk/insights/esg-environmental-social-and-greenwashing/#respond Wed, 15 Mar 2023 09:49:07 +0000 https://pracademy.co.uk/?p=17397 Communications professionals need to be agile in their approach to ESG learning and communications strategies to avoid greenwashing argues Philippa Anderson.

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]]> https://pracademy.co.uk/insights/esg-environmental-social-and-greenwashing/feed/ 0 Can public relations save our libraries? https://pracademy.co.uk/insights/can-public-relations-save-our-libraries/ https://pracademy.co.uk/insights/can-public-relations-save-our-libraries/#respond Wed, 15 Feb 2023 09:47:31 +0000 https://pracademy.co.uk/?p=17144 It’s not too late to save our public libraries, and public relations could help us do just that argues Bridget Slee.

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]]> https://pracademy.co.uk/insights/can-public-relations-save-our-libraries/feed/ 0 50over50: Sarena Clarke https://pracademy.co.uk/insights/50over50-sarena-clarke/ https://pracademy.co.uk/insights/50over50-sarena-clarke/#respond Wed, 08 Feb 2023 09:29:05 +0000 https://pracademy.co.uk/?p=17065 Sarena Clarke is a role model for later learners, and for addressing the fear of failure.

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]]> https://pracademy.co.uk/insights/50over50-sarena-clarke/feed/ 0 What the metaverse means for PR and communications https://pracademy.co.uk/insights/what-the-metaverse-means-for-pr-and-communications/ https://pracademy.co.uk/insights/what-the-metaverse-means-for-pr-and-communications/#respond Wed, 12 Oct 2022 08:51:49 +0000 https://pracademy.co.uk/?p=15714 The metaverse presents an opportunity and a critical risk for the PR and communications industry argues Hassan Abul Enein.

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]]> https://pracademy.co.uk/insights/what-the-metaverse-means-for-pr-and-communications/feed/ 0 Review: Strategic Public Relations Leadership (Second Edition) https://pracademy.co.uk/insights/review-strategic-public-relations-leadership-second-edition/ https://pracademy.co.uk/insights/review-strategic-public-relations-leadership-second-edition/#respond Wed, 05 Oct 2022 08:39:12 +0000 https://pracademy.co.uk/?p=15671 Richard Bailey recommends this 'broad and accessible overview of the challenges facing the public relations leader', a book by academics written for practitioners.

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]]> https://pracademy.co.uk/insights/review-strategic-public-relations-leadership-second-edition/feed/ 0 Generation Z demands dialogue to drive change – but are we really listening? https://pracademy.co.uk/insights/generation-z-demands-dialogue-to-drive-change-but-are-we-really-listening/ https://pracademy.co.uk/insights/generation-z-demands-dialogue-to-drive-change-but-are-we-really-listening/#respond Wed, 10 Aug 2022 08:31:44 +0000 https://pracademy.co.uk/?p=15341 'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.

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]]> https://pracademy.co.uk/insights/generation-z-demands-dialogue-to-drive-change-but-are-we-really-listening/feed/ 0 Is purpose-driven public relations here to stay? https://pracademy.co.uk/insights/is-purpose-driven-public-relations-here-to-stay/ https://pracademy.co.uk/insights/is-purpose-driven-public-relations-here-to-stay/#respond Wed, 27 Jul 2022 08:54:46 +0000 https://pracademy.co.uk/?p=15215 'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'

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]]> https://pracademy.co.uk/insights/is-purpose-driven-public-relations-here-to-stay/feed/ 0 How can brands capture attention in the era of information overload https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/ https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/#respond Thu, 26 May 2022 08:50:00 +0000 https://pracademy.co.uk/?p=14629 In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.

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]]> https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/feed/ 0 How seriously should communicators take memes? https://pracademy.co.uk/insights/how-seriously-should-communicators-take-memes/ https://pracademy.co.uk/insights/how-seriously-should-communicators-take-memes/#respond Thu, 12 May 2022 09:01:51 +0000 https://pracademy.co.uk/?p=14509 'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.

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