CIPRWork - PR Academy https://pracademy.co.uk/insights/tag/ciprwork/ Wed, 17 Apr 2024 05:56:27 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png CIPRWork - PR Academy https://pracademy.co.uk/insights/tag/ciprwork/ 32 32 Stop being anti-social https://pracademy.co.uk/insights/stop-being-anti-social/ https://pracademy.co.uk/insights/stop-being-anti-social/#respond Wed, 10 Apr 2024 08:10:10 +0000 https://pracademy.co.uk/?p=20828 Landlords are missing a valuable opportunity to build stronger relationships with their residents. If you want to go where your residents are, then get online argues James Calnan.

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]]> https://pracademy.co.uk/insights/stop-being-anti-social/feed/ 0 Punchlines & PR: Is Laughter the Best Medicine? https://pracademy.co.uk/insights/punchlines-pr-is-laughter-the-best-medicine/ https://pracademy.co.uk/insights/punchlines-pr-is-laughter-the-best-medicine/#respond Mon, 25 Mar 2024 09:49:32 +0000 https://pracademy.co.uk/?p=20707 In a world where brands work tirelessly to maintain an impeccable hair day, it's time PR wakes up and realises that audiences yearn for a more authentic connection with their favourite labels, brands and organisations argues Andy Preacher.

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]]> https://pracademy.co.uk/insights/punchlines-pr-is-laughter-the-best-medicine/feed/ 0 The trust dilemma https://pracademy.co.uk/insights/the-trust-dilemma/ https://pracademy.co.uk/insights/the-trust-dilemma/#respond Wed, 06 Mar 2024 09:46:11 +0000 https://pracademy.co.uk/?p=20457 Whilst artificial intelligence tools are increasingly useful for PR, the race between tech giants to innovate blurs the lines between human and machine-generated content. Zarrion Walker explores the impact of AI on trust.

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]]> https://pracademy.co.uk/insights/the-trust-dilemma/feed/ 0 Telling tales about test tubes https://pracademy.co.uk/insights/telling-tales-about-test-tubes/ https://pracademy.co.uk/insights/telling-tales-about-test-tubes/#respond Thu, 22 Feb 2024 15:00:07 +0000 https://pracademy.co.uk/?p=20429 Communicating medical science effectively is vital to global health argues Kate Forbes. Compelling narratives are needed, but misinformation and disinformation are eternal challenges.

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]]> https://pracademy.co.uk/insights/telling-tales-about-test-tubes/feed/ 0 Should we be capitalising on the power of the influencer in promoting healthy behaviours? https://pracademy.co.uk/insights/should-we-be-capitalising-on-the-power-of-the-influencer-in-promoting-healthy-behaviours/ https://pracademy.co.uk/insights/should-we-be-capitalising-on-the-power-of-the-influencer-in-promoting-healthy-behaviours/#respond Wed, 07 Feb 2024 09:27:34 +0000 https://pracademy.co.uk/?p=20233 The growing role of influencers in public health care messaging is undeniable argues Danielle Bailey in this article written for a CIPR Professional PR Diploma assignment.

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]]> https://pracademy.co.uk/insights/should-we-be-capitalising-on-the-power-of-the-influencer-in-promoting-healthy-behaviours/feed/ 0 Make it Better https://pracademy.co.uk/insights/make-it-better/ https://pracademy.co.uk/insights/make-it-better/#respond Wed, 24 Jan 2024 09:42:22 +0000 https://pracademy.co.uk/?p=20122 It is time culture is recognised for the many powerful ways it can make us feel better argues Elizabeth Clare. She describes the combination of public relations and cutlure as 'creative health.'

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]]> https://pracademy.co.uk/insights/make-it-better/feed/ 0 Primary school leaders’ guide to effective parent communication in the age of the smartphone https://pracademy.co.uk/insights/primary-school-leaders-guide-to-effective-parent-communication-in-the-age-of-the-smartphone/ https://pracademy.co.uk/insights/primary-school-leaders-guide-to-effective-parent-communication-in-the-age-of-the-smartphone/#respond Wed, 10 Jan 2024 09:47:36 +0000 https://pracademy.co.uk/?p=19520 Primary school leaders face numerous challenges in communicating with parents in the smartphone era and parent WhatsApp groups can easily spread misinformation. Faaiza Ahmed recommends a consistent channels approach.

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]]> https://pracademy.co.uk/insights/primary-school-leaders-guide-to-effective-parent-communication-in-the-age-of-the-smartphone/feed/ 0 Is it time for charities to embrace TikTok? https://pracademy.co.uk/insights/is-it-time-for-charities-to-embrace-tiktok/ https://pracademy.co.uk/insights/is-it-time-for-charities-to-embrace-tiktok/#respond Wed, 20 Dec 2023 10:08:03 +0000 https://pracademy.co.uk/?p=19913 As the social media platform continues to grow at speed and engage a younger audience, Danny Richardson, External Communications Manager at Macmillan Cancer Support, argues it’s time for charities to ride the TikTok wave…

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]]> https://pracademy.co.uk/insights/is-it-time-for-charities-to-embrace-tiktok/feed/ 0 To speak or not to speak – that is the question https://pracademy.co.uk/insights/to-speak-or-not-to-speak-that-is-the-question/ https://pracademy.co.uk/insights/to-speak-or-not-to-speak-that-is-the-question/#respond Wed, 06 Dec 2023 09:42:07 +0000 https://pracademy.co.uk/?p=19774 When should companies speak out - and when should they shut up - on social, environmental and political issues asks Eva Ablett.

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]]> https://pracademy.co.uk/insights/to-speak-or-not-to-speak-that-is-the-question/feed/ 0 History tells us AI will raise the bar for PR https://pracademy.co.uk/insights/history-tells-us-ai-will-raise-the-bar-for-pr/ https://pracademy.co.uk/insights/history-tells-us-ai-will-raise-the-bar-for-pr/#respond Wed, 08 Nov 2023 12:01:50 +0000 https://pracademy.co.uk/?p=19545 The age of AI is here, and it will drive the next iteration of PR and communications argues Henry Ainslie.

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