Higher education Archives - PR Academy

CheatGPT*: some thoughts on AI and assignments

Richard Bailey — Tue, 18 Jul 2023 08:59:24 +0000

The days of conventional essay assignments may be over argues Richard Bailey. They may be tough for students, but they're easy for AI. So what are the alternatives?

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The hard easy job paradox

Richard Bailey — Thu, 13 Apr 2023 08:18:25 +0000

The role may look easy to outsiders, but communicating effectively is hard. This paradox may explain the key findings from PR Academy's report into public relations education.

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Death of a degree – whodunnit?

Richard Bailey — Thu, 30 Mar 2023 08:32:54 +0000

PR Academy's education research has revealed the steep decline of BA Public Relations degree courses. Who or what is to blame, and what can we do about it?

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Research into public relations education reveals mixed picture

Richard Bailey — Tue, 14 Mar 2023 10:08:55 +0000

A new research report published today argues that public relations is professionalising. Yet at the same time it reports on the steep decline in undergraduate public relations degree courses.

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A year of learning virtually

Richard Bailey — Thu, 25 Mar 2021 10:09:36 +0000

Participation inequality remains an issue with online learning and events argues Richard Bailey. It's easy to turn up, but not always easy to tune in.

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Social media has proven its worth in the COVID-19 crisis.

Richard Bailey — Wed, 03 Mar 2021 09:38:06 +0000

University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.

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#50over50: Paul Noble

Richard Bailey — Tue, 24 Nov 2020 10:06:13 +0000

We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.

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On mute

Richard Bailey — Wed, 28 Oct 2020 10:24:42 +0000

Education continues, but the dynamics are different this year. Richard Bailey wasn't even sure his class was still there.

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#50over50: Emma Leech

Richard Bailey — Wed, 07 Oct 2020 10:02:22 +0000

Emma Leech believes in the power of education to change lives, and has demonstrated commitment to her own professional development.

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Blended public relations

Richard Bailey — Wed, 29 Jan 2020 09:00:00 +0000

How to teach the true messiness of twenty-first century public relations to a class of beginners entitled to expect simple answers to straightforward questions?

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