Persuasion Archives - PR Academy https://pracademy.co.uk/insights/tag/persuasion/ Thu, 23 Nov 2023 10:13:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png Persuasion Archives - PR Academy https://pracademy.co.uk/insights/tag/persuasion/ 32 32 Public relations as persuasion https://pracademy.co.uk/insights/public-relations-as-persuasion/ Thu, 23 Nov 2023 10:00:00 +0000 http://pracademy.local/public-relations-as-persuasion/ In this updated PR Place Insights essay, Chris Tucker defends persuasion against the charge that it's on a slipperly slope to propaganda.

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]]> Shaping behaviour rather than changing minds https://pracademy.co.uk/insights/shaping-behaviour-rather-than-changing-minds/ https://pracademy.co.uk/insights/shaping-behaviour-rather-than-changing-minds/#respond Wed, 31 May 2023 08:39:07 +0000 https://pracademy.co.uk/?p=18004 Science communicator Sophie Protheroe argues that leveraging behavioural routes to persuasion can help to increase vaccine uptake and ultimately improve public health.

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]]> https://pracademy.co.uk/insights/shaping-behaviour-rather-than-changing-minds/feed/ 0 Jersey or Guernsey: Who Won the Covid Comms Battle? https://pracademy.co.uk/insights/jersey-or-guernsey-who-won-the-covid-comms-battle/ https://pracademy.co.uk/insights/jersey-or-guernsey-who-won-the-covid-comms-battle/#respond Wed, 29 Sep 2021 08:45:45 +0000 https://pracademy.co.uk/?p=12302 Chris Rayner contrasts the Covid-19 response of the two largest Channel Islands through the lens of rhetoric and persuasion.

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