PRCA Archives - PR Academy

Review: How To Sell Value – Demystified

Richard Bailey — Mon, 30 Oct 2023 09:11:07 +0000

In this new title in the PRCA Professional series, Crispin Manners calls for an end to time-based billing and provides a roadmap for delivering more valuable public relations services.

The post Review: How To Sell Value – Demystified appeared first on PR Academy.

Briefing: the public relations consultancy business

bmadmin — Mon, 20 Mar 2023 10:05:00 +0000

This briefing covers the basics of the public relations consultancy business.

The post Briefing: the public relations consultancy business appeared first on PR Academy.

With a General Election coming, it’s time to step up your Public Affairs

Richard Bailey — Thu, 16 Mar 2023 09:54:43 +0000

Public affairs expert and course leader Stuart Thomson discusses the new PRCA Diploma in Public Affairs Management - and why now is the time to focus on public affairs engagement.

The post With a General Election coming, it’s time to step up your Public Affairs appeared first on PR Academy.

Briefing: Graduate careers in public relations

Richard Bailey — Wed, 03 Aug 2022 08:34:48 +0000

'The challenge for graduates is not so much getting into public relations as getting on in public relations'. Our briefing aimed at non-PR graduates explains about careers in public relations.

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Qualifications: PR’s hidden success story

Richard Bailey — Wed, 20 Jul 2022 08:57:08 +0000

As they reflect on the past 15 years as a specialist professional training company, PR Academy's directors Kevin Ruck and Ann Pilkington offer thanks to their colleagues and partners - and to the thousands of practitioners who have become qualified through their courses.

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Bringing the family together under one brand

Richard Bailey — Wed, 06 Apr 2022 14:16:11 +0000

In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.

The post Bringing the family together under one brand appeared first on PR Academy.

Why public affairs matters

Richard Bailey — Tue, 07 Dec 2021 10:40:31 +0000

Energised by politics? Interested in public policy? There's a new PRCA Diploma in Public Affairs recruiting for online delivery from February.

The post Why public affairs matters appeared first on PR Academy.

#50over50: Alison Clarke

Richard Bailey — Mon, 26 Jul 2021 08:55:33 +0000

We profile Alison Clarke in our #50over50 series.

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Misinformation and the climate crisis

Richard Bailey — Mon, 24 May 2021 10:10:07 +0000

Teela Clayton reports on the initial webinar by the PRCA's Strategy Group on Climate Misinformation.

The post Misinformation and the climate crisis appeared first on PR Academy.

#50over50: Robert Taylor

Richard Bailey — Mon, 19 Apr 2021 08:43:42 +0000

The latest person to be profiled in our #50over50 series is media trainer and author Robert Taylor, nominated by Caroline Black.

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