Purpose Archives - PR Academy

Review: Higher Ground

Richard Bailey — Tue, 09 Apr 2024 08:00:57 +0000

'Doing the right thing is far more demanding than it looks'. So we need a sophisticated guide to the dangerous terrain of corporate purpose and have found one in Alison Taylor, the author of this new book.

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Generation Z demands dialogue to drive change – but are we really listening?

Richard Bailey — Wed, 10 Aug 2022 08:31:44 +0000

'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.

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Is purpose-driven public relations here to stay?

Richard Bailey — Wed, 27 Jul 2022 08:54:46 +0000

'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'

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An ABC of ESG

Richard Bailey — Wed, 14 Jul 2021 14:22:17 +0000

Here's a very brief summary of discussions on day one of #MindThePRGap2021 in alphabetical order.

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Matt Peacock: ‘CSR is 20 years past its sell-by date’

Richard Bailey — Wed, 07 Jul 2021 13:20:54 +0000

Matt Peacock is a keynote speaker at next week's Mind The PR Gap conference. Here he outlines his thinking on ESG and purpose.

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Review: Influential Internal Communication

Richard Bailey — Thu, 03 Jun 2021 09:00:13 +0000

Kevin Ruck reviews a new book by Jenni Field that argues for internal communication as the antidote to chaos.

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Review: Truth Be Told

Richard Bailey — Mon, 26 Apr 2021 08:42:35 +0000

'This is an important book published at an opportune moment.' Richard Bailey reviews Truth Be Told.

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The evolution of public relations

Richard Bailey — Wed, 14 Oct 2020 10:08:57 +0000

Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.

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Using film for campaigns-with-a-cause

bmadmin — Mon, 13 May 2019 00:00:00 +0000

Guest author Leila Mountford explores the four approaches to using video to amplify brand purpose.

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Without public relations…

bmadmin — Wed, 08 May 2019 00:00:00 +0000

Imagine a world without public relations. It's harder than you think.

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