Science communication Archives - PR Academy https://pracademy.co.uk/insights/tag/science-communication/ Fri, 23 Feb 2024 12:07:11 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png Science communication Archives - PR Academy https://pracademy.co.uk/insights/tag/science-communication/ 32 32 Telling tales about test tubes https://pracademy.co.uk/insights/telling-tales-about-test-tubes/ https://pracademy.co.uk/insights/telling-tales-about-test-tubes/#respond Thu, 22 Feb 2024 15:00:07 +0000 https://pracademy.co.uk/?p=20429 Communicating medical science effectively is vital to global health argues Kate Forbes. Compelling narratives are needed, but misinformation and disinformation are eternal challenges.

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]]> https://pracademy.co.uk/insights/telling-tales-about-test-tubes/feed/ 0 Shaping behaviour rather than changing minds https://pracademy.co.uk/insights/shaping-behaviour-rather-than-changing-minds/ https://pracademy.co.uk/insights/shaping-behaviour-rather-than-changing-minds/#respond Wed, 31 May 2023 08:39:07 +0000 https://pracademy.co.uk/?p=18004 Science communicator Sophie Protheroe argues that leveraging behavioural routes to persuasion can help to increase vaccine uptake and ultimately improve public health.

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