Storytelling Archives - PR Academy https://pracademy.co.uk/insights/tag/storytelling/ Thu, 07 Dec 2023 06:33:43 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 /favicons/favicon-32x32.png Storytelling Archives - PR Academy https://pracademy.co.uk/insights/tag/storytelling/ 32 32 The power of storytelling in health service communications https://pracademy.co.uk/insights/the-power-of-storytelling-in-health-service-communications/ https://pracademy.co.uk/insights/the-power-of-storytelling-in-health-service-communications/#respond Wed, 16 Aug 2023 08:52:25 +0000 https://pracademy.co.uk/?p=18905 'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.

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]]> https://pracademy.co.uk/insights/the-power-of-storytelling-in-health-service-communications/feed/ 0 Selling our stories to the media https://pracademy.co.uk/insights/selling-our-stories-to-the-media/ https://pracademy.co.uk/insights/selling-our-stories-to-the-media/#respond Wed, 26 Oct 2022 08:19:36 +0000 https://pracademy.co.uk/?p=16010 Journalists are looking for a great story, great content to tell that story, and meaningful delivery of that story argues Kathy Peart.

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]]> https://pracademy.co.uk/insights/selling-our-stories-to-the-media/feed/ 0 Review: Asking Smarter Questions https://pracademy.co.uk/insights/review-asking-smarter-questions/ https://pracademy.co.uk/insights/review-asking-smarter-questions/#respond Wed, 28 Sep 2022 09:17:36 +0000 https://pracademy.co.uk/?p=15626 Thomas Stoeckle reviews the third book in a trilogy about powerful purposeful organisational storytelling: about asking the right questions to get to the right insights that help tell the right stories.

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]]> https://pracademy.co.uk/insights/review-asking-smarter-questions/feed/ 0 How can brands capture attention in the era of information overload https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/ https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/#respond Thu, 26 May 2022 08:50:00 +0000 https://pracademy.co.uk/?p=14629 In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.

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]]> https://pracademy.co.uk/insights/how-can-brands-capture-attention-in-the-era-of-information-overload/feed/ 0 Corporate storytelling https://pracademy.co.uk/insights/corporate-storytelling/ https://pracademy.co.uk/insights/corporate-storytelling/#respond Wed, 02 Dec 2020 10:10:25 +0000 https://pracademy.co.uk/?p=8684 By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.

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]]> https://pracademy.co.uk/insights/corporate-storytelling/feed/ 0 It was the narrative wot won it https://pracademy.co.uk/insights/it-was-the-narrative-wot-won-it/ Mon, 09 Jul 2018 00:00:00 +0000 http://pracademy.local/it-was-the-narrative-wot-won-it/ Chris Tucker explains how Gareth Southgate got the narrative right for his expectation-exceeding young team.

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]]> Do tell stories https://pracademy.co.uk/insights/do-tell-stories/ Thu, 07 Jun 2018 00:00:00 +0000 http://pracademy.local/do-tell-stories/ Download our guide to unlock the what, why and how of storytelling.

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