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Course introduction

CIPR Foundation Award

An introduction to the world of public relations – what it is and how it works. Discover how to write a press release and learn about social media.

If you are new to the world of PR, or would like to make the move in to a PR role, then this course provides a great introduction, plus a formal qualification from the Chartered Institute of Public Relations (CIPR).  It provides a stepping stone to the CIPR Advanced Certificate in PR.

You will learn from experienced practitioners and can study online.


    30 January 2017
    22 May 2017
  • LEVEL:
    A-Level standard

Course Introduction

This introductory level course defines the field and the scope of public relations. Broad introductions will be given to the specialist areas of PR and to in-house and consultancy working practices. Find out about CSR, reputation management and working with different stakeholder groups.

You will learn the key terms, techniques and theories of public relations and look at the relationship between PR and marketing, advertising, promotions and publicity.

The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be covered as well.

There is one three-hour examination (taken online) involving a report, a news release exercise and an essay. 

Hear more from one of our Foundation students.


Right for you?

The CIPR Foundation Award in Public Relations is right for you if...

  • You want to move into public relations
  • You are trying to decide if PR is the right career for you
  • You want to study for the CIPR Advanced Certificate in Public Relations but don't meet the entry criteria
  • You want a grounding in the PR basics
  • You may have done our MOOC (Massive Open Online Course) and now want to get a qualification under your belt.
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Course Tutors

Kate Lomax CIPR Dip

Kate Lomax CIPR Dip

One of the things I love about PR is the fact that every day is different and you never know what’s round the corner. I have seen a lot of changes since joining the profession and this has kept me on my toes, always learning new skills.

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Tim Morris BA Hons, Dip CIPR, MCIPR

Tim Morris BA Hons, Dip CIPR, MCIPR

I most love being in the classroom teaching face-to-face, interacting with students and helping them to grasp academic concepts that they can use in their assignments or, better still, in their working lives.

Read more >
See all our course tutors