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Course introduction

CIPR Public Affairs Diploma

Discover how the public policy environment operates and how to engage in the process. Learn about the psychology of communication, persuasion, rhetoric, engaging the electorate, the role of the media and political marketing.

This six month blended learning diploma is taught through a combination of face to face workshops in central London and online study.  
    24 February 2017
  • LEVEL:
    Taught at Masters level
    Blended learning: online and
    with workshops in London

Course Introduction

This short, six month CIPR Diploma course takes a strategic look at public affairs practice and how it integrates with other broader reputation management.
Emerging issues and trends that affect contemporary public affairs practice are discussed together with the strategy and tactics of lobbying and campaigning and the theories underpinning the process.
The course is assessed through a research project that takes an in depth look at a public affairs topic of your choice. 

Right for you?

The CIPR Public Affairs Diploma is right for you if…

  • You are an experienced public affairs, communication or PR professional looking to gain a specialist qualification to underpin your skills with theory and analysis
  • You want to gain new skills or improve existing skills by learning about the strategic role of public affairs
  • You wish to establish yourself as a public affairs practitioner.
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Course Tutors

Heather Yaxley

Heather Yaxley

Heather says that she is proud to be a “hybrid academic-educator-consultant-practitioner”.

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