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Course introduction

Public Relations MOOC

This free short course is a great introduction to public relations. Find out more about what PR is and the different types of PR practice.  Equip yourself with some of the essential skills and knowledge and understand what it is like to work in this exciting industry.

    16 January 2017
    (enrolment opens on 9 January 2017)
    see more dates below.
  • LEVEL:

Course Introduction

4 X ONLINE MODULES An introduction to public relations

Taught over six weeks, this course provides a great introduction to public relations.  It is taught through a combination of video, quizzes, guided reading and research tasks, so there is lots of variety.

The course is a good way to decide if PR is for you or, if you are already working in PR, as a first step on the path to a professional qualification.

Module 1

  • What is public relations?
  • Different types of public relations
  • What is a PR campaign?
  • Planning your PR campaign

Module 2

  • Media relations
  • Channels
  • What makes news?
  • Social media and PR
  • Internal communication

Module 3

  • News releases
  • Events
  • Using visuals
  • Media interviews

Module 4

  • PR careers
  • What makes a good PR practitioner?

Right for you?

This course is right for you if:

  • You are thinking about a career in PR
  • You work in PR and are thinking about taking a qualification
  • You think that some basic knowledge of PR would help you in your current role
  • You have a general interest in learning more about PR
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Course Tutors

Ann Pilkington MCIPR MSc Dip CAM

Ann Pilkington MCIPR MSc Dip CAM

I like my teaching sessions to be reflective, challenging and interactive.

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