Alison Martin , Professional PR Diploma

Before I did the CIPR Professional PR Diploma, I’d come across some of the PR concepts we covered but had never followed them up with any study or reading.

Undertaking my diploma has also coincided with getting a promotion, and I am now a communications manager. I’ve always been very content and tactics focused in my previous roles.  In my new role, I knew that I had to think differently about things, but I didn’t necessarily know how to do that. Doing the course has enabled me to embed more strategic thinking in my work, including looking at the bigger picture. I’m now thinking much more about why are we doing something, what we will achieve by doing it, and how will we know that we’ve achieved it using my evaluation skills.