Connor Moonan, Digital Communication Diploma

The course taught me the importance of taking the time to step back and make sure that the right amount of research and planning is done to properly inform proposal recommendations for my clients. Having a robust strategic framework on which to base recommendations for PR activity is so important.

Completing my diploma was a reminder that academic theory, models and frameworks are important and can really help with the structure of recommendations for PR activity.

I’m really interested in social media, so it was great to discover theories such as the theory of social technographics. I used this in my assignment. It’s about imagining a ladder, where each rung of the ladder represents a different type of category of social media user. So, as spectators, collectors, influencers and creators.

DIGITAL COMMUNICATION DIPLOMA

Completing my diploma was a reminder that academic theory, models and frameworks are important and can really help with the structure of recommendations for PR activity.

Connor Moonan

Read Connor's case study here
Read Connor's case study here

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