Daisy Bartlett, Professional PR Diploma

In the past, I would often attempt to create PR plans by looking at what someone else in my agency had done before. Now, I have a much better understanding of why my colleagues’ plans were structured in that way and what the underlying thinking is to create a good PR plan.

I’ve enjoyed how the course has been very practical. There is obviously an academic side to things, but the models, theories and frameworks we’ve learnt about have been very easy to translate into practice.

I realised that I had used some of them before, but didn’t really know what they were and it has been really helpful to understand where they come from, why you use them and when it’s best to use them.

Professional PR Diploma