Holly McLennan, PR Diploma – Online

Before undertaking the CIPR Professional PR Diploma Online, something frequently asked of me by seniors was to ‘be more strategic’, but I struggled to understand what that really meant. 

The course showed me how to appreciate the bigger picture, and the value of PR / communications inside and outside the organisational context.  I completed it with enhanced confidence and a new respect for what us communicators can do.  The cherry on top?  The senior management door I’d been knocking on for years quickly opened and I am now a Senior Communications Manager.