Lee Cullen, Measurement and Evaluation

I really enjoyed the challenge of taking on the AMEC International Certificate and looking much deeper into the way we evaluate campaigns and activity for our agency clients.

It’s forced us to think differently about how we report on success, and push much harder to set measurable targets from the outset that tell us when we’ve achieved it.

Showcasing the value that well-thought-out communications strategies deliver for brands is something our industry needs to work much harder on collectively. This course offers the right blend of thought-provoking content and practical tips to help people get there.

 

It’s forced us to think differently about how we report on success, and push much harder to set measurable targets from the outset that tell us when we’ve achieved it.

 

Lee Cullen, Director at No Brainer