We think we have the best tutors! From doctors to directors and working practitioners, our tutors are a diverse bunch. You’ll be learning from some of the sharpest minds in the business. We aim to challenge but also have fun and get you thinking a bit differently.

Ann Pilkington


It’s a real privilege to meet and work with so many professional communicators. Studying provides a great opportunity to step back a bit from the “day job” and so I like sessions to be reflective, challenging and interactive.

What Ann teaches

Ann is busy running the business but also leads the CIPR Foundation in PR course and contributes to the following courses:

CIPR Specialist Certificate in Internal Communication

PRCA Diploma in Change Management and Communication

Ann’s qualifications and publications

MSc in Public Relations (University of Stirling)
Communication, Advertising and Marketing (CAM) Diploma
APMP, The APM Project Management Qualification
City and Guilds Further Education Teachers’ Certificate

Author of Communicating Projects published by Routledge

Kevin Ruck


I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. So teaching and learning is about thinking differently in ways that can be applied to better practice.

Kevin’s qualifications and publications

PhD (internal communication and employee engagement)
BSc (Hons) Psychology
PG Cert in Business and Management Research
PG Cert in Education and Training (post-compulsory)

Editor and co-author of Exploring Internal Communication, published by Routledge

Heather Yaxley FCIPR


I’m a passionate advocate for investment in sustainable professional development and the benefits that effective learning brings to individuals, teams and organisations. At a time of unprecedented change in working practices, we all need to keep up to date with latest thinking, new ideas, and emerging practices.

Heather’s qualifications

PhD (Career strategies in public relations)
BSc (Hons) Psychology
PG Cert in Learning and Teaching (Higher Education)
RSA Diploma Business Communications
CAM Advanced & Higher Diplomas in Public Relations

Chris Tucker


There is always a new channel, concept or communication approach to discuss.  I like to ensure my sessions are full of real life case study examples which collectively we can either praise or pull apart.

Chris’s qualifications

BA Hons

CAM Advanced & Higher Diplomas in Public Relations

Chris is a member of the Chartered Institute of Public Relations

Chair of the CIPR’s Crisis Communications Network

Maud Davis


I feel very lucky because love what I do. I meet lots of bright people through PR Academy – many of them rising stars and I am always learning.

Maud’s qualifications

CIPD Certificate in Training Practice

Belbin Team Role Accreditation

BA Home Economics

Maud is Fellow of the Chartered Institute of Public Relations

Jonathan Cross

BSc Hons, NCTJ, Dip IPR, FCIPR, Found Chart CIPR

As a tutor on the Foundation Award, I enjoy helping students gain what might well be their first formal public relations-specific qualification and hearing all about their fresh perspectives on communications issues and approaches.

What Jonathan teaches

Jonathan leads the Foundation in PR

He is also an exam marker on the CIPR Diploma

Jonathan’s qualifications

BSc (Hons) Geography

National Council for the Training of Journalists Certificate (NCTJ)

Diploma IPR

Founding Chartered Practitioner of the Chartered Institute of Public Relations (CIPR)

CIPR Fellow

Assessor for the CIPR on candidates seeking chartered practitioner status

Stuart Thomson

PhD Chart. PR MA (Hons)

The value of public affairs is often underrated but engagement with government and officials can offer huge benefits to any organisation.  I’ve always had a passion for spreading the word about public affairs both through training and in books.

Stuart’s publications

Reputation in Business: Lessons For Leaders (Routledge)

Public Affairs: A Global Perspective’ (Urbane Publications, 2016)

Public Affairs: News, Views and Hullaballoos (Urbane Publications, 2015)

Dictionary of Labour Quotations’ (Biteback, 2013 and Politico’s, 1999).

Public Affairs in Practice’ (CIPR/Kogan Page, 2006)

The Social Democratic Dilemma: Ideology, Governance and Globalization’ (Macmillan, 2000)

Liz Yeomans


I enjoy bringing new perspectives to students’ everyday practice. It’s great when students begin to see their practice in a broader context or in a different light. In turn, I learn from them about the complexities of organisational life and the challenges they face.

Liz’s qualifications and publications

PhD Cultural Studies (emotional labour in PR)

MSc Public Relations

BA English and Media Studies

Senior Fellow, Higher Education Academy

She is the joint editor of Exploring Public Relations (Pearson, 2017, 4th edition) and is author of Public Relations as Emotional Labour (Routledge, 2019).

Martin Flegg

BSc Hons, Chart.PR, Dip.CIPR, FCIPR, CIIC

I’ve been an internal communications practitioner for over twenty years and have witnessed some big changes in what we do and advances in our understanding of theory and practice. I’ve never stopped learning and am passionate about helping other internal communicators to do the same. The satisfaction I get from seeing them develop and grow into true professionals is the reason why I’m still working in this business after all this time.

Martin leads the CIPR Specialist Certificate: Internal Communication and is a guest tutor on the CIPR Specialist Diploma: Internal Communication

He is also an assessor for PR Academy across a number of CIPR qualifications.

BSc (Hons) Biology and Chemistry

CIPR Internal Communications Diploma – Dip.CIPR

CIPR Internal Communications Certificate

Chartered Institute of Public Relations – Chartered Practitioner and Fellow

Certified member of the Institute of Internal Communications

Advita Patel


I often talk about internal communicators being trusted advisors. I strongly believe that undertaking a professional qualification gives you the credibility in your organisation and in the Board room, as well as the confidence to advise effectively.

Advita’s Qualifications

BSc Information Technology

MA Strategic Marketing

PG.dip Internal Communications

CIM Level five Coaching and Mentoring

CMI Level 7 Diploma in Coaching and Mentoring

Jenni Field

BA Hons, Dip.CIPR, Mcipr

It’s a real privilege to help others understand the power of communication in the workplace. Sharing stories that bring the theory to life, how I have learnt from failing and the importance of relationships all form part of the workshops I teach. Investing in yourself to better advise others is the best way to gain confidence and progress in your career – a qualification is the perfect way to do that.


BA (Hons) Marketing
CIPR Diploma Internal Communications
Accredited Level 1 Facilitator
BSL Level 1
Chartered PR Practitioner

Thomas Stoeckle


Learning and teaching have never not been important. Today, it’s critical we realise that we’re learning (and teaching) all our lives. Communication makes us who we are – as human beings, as citizens, as practitioners. So it’s just as well that we aim to understand it a little better every day. That’s why I’m here.

B.A. in media studies from the University of Muenster in Germany
Fellow, Higher Education Academy
Certified business translator & interpreter, English/German
Chamber of Industry & Commerce, Dortmund (GER), and London Chamber of Commerce & Industry

Steve Dunne FPRCA CAM


For me, PR is a specialism changing beyond recognition. No longer is it just about gaining third party endorsement through opinion leaders and opinion formers; and no longer is it just about reputation management. Today, PR professionals need to have a clear understanding of digital channels, advertising, direct marketing, SEO behavioural science, measurement and evaluation and they need to be able to deploy them effectively to influence and communicate with key stakeholders and target audiences.