Internal Communication Certificate

CIPR Specialist Certificate: Internal Communication
Blended Learning

About this course

Become a great internal communicator. Discover the secrets of employee engagement, learn how to plan and deliver effective communications. Explore the theories, for example communication theory, persuasion and storytelling, and learn how to apply them in practice.

Course detail



Assignments: 1

Study: 3-4 hours a week

Instalments available

6 months

Course Features

Flexible blended learning

Unlimited tutor support

Specially selected online library

Optional seminars, central London


CIPR accredited

What are the course fees?*

PR Academy fees: £1,155 (+VAT)

CIPR Awarding body fees: £345 (no VAT)

Total: £1,500 (+VAT)

*VAT will be calculated upon enrolment depending on your location and situation.

Instalment options*

Pay in easy instalments. An initial payment of £531 (payable before course starts) then six monthly payments of £200.


*Instalments shown include VAT

04 October 2019


13 March 2020


Who’s this course for?

Getting started in internal communication. You may be interested in pursuing a career in internal communication. You are working in any related field of PR (e.g. media relations, event management, CSR or public affairs) or HR and would like to understand more about internal communication.

Early career. You have been working in internal communications for at least a year and want to obtain your first professional qualification in the subject.

Grow in confidence. Internal communication is an exciting and demanding area of communication practice and this course will help you to grow in confidence as well as learn new skills.

Learning outcomes

Come away from the course able to think more critically and equipped with the knowledge and theory to back up your decisions. Learn the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.

Understand where internal communication fits into the structure, systems and processes, leadership and culture of an organisation and how internal communicators can support management in the achievement of strategic and transformational objectives.

Use research and learn to create and curate content that works and has impact across a range of available channels.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study

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Why get a qualification?

Update your skills. Underpin your internal communication practice with the latest theory and models.

Meet your course leader Ann Pilkington

It’s a real privilege to meet and work with so many professional communicators. Studying provides a great opportunity to step back a bit from the ‘day job’ and so I like sessions to be reflective, challenging and interactive.

One of my interests is communication on projects, an area that is often overlooked which is what prompted me to write my book on the subject.

I also do consultancy which helps me to understand how communication practice is changing and reflect this in my teaching.

Find out more about this course

Call Shelley on

00 44 (0) 203 862 6910

Contact Us

See what its like to study internal communication with PR Academy

We developed the original internal communication qualifications for the CIPR and PR Academy director, Dr Kevin Ruck edits a key book on the topic: Exploring Internal Communication.

The webinars were fantastic, the tutors supportive and the online library had a very good collection of books. All of which helped me develop a better understanding of internal communication.

I had applied for several jobs after I had finished my short term contract, but was unsuccessful to even secure an interview. I started applying for jobs again as soon as I submitted my assignment. And surprise surprise, I got an interview.

I walked into the room with confidence, was able to apply knowledge from the course to answer the questions that came my way and got the job!

Kathakoli Dasgupta

Success stories

Your questions answered

All our courses provide unlimited tutor support. We want to support you every step of the way.
Its great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively you can pay using a company credit or debit card at checkout - that's probably the easiest way. The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in plenty of time. If you need any help or advice, just give us a call and Shelley will help you.
No. For example, the CIPR qualifications have been refreshed so they are now much more about applying theory to practice. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning.
It depends a bit on the awarding body, some have different regulations but in most cases you have a period of time in which to submit and we give you access to the materials for up to a year after the course has finished. If in any doubt, please talk to us.