About this course
Become a great internal communicator. Discover the secrets of employee engagement, learn how to plan and deliver effective communications. Explore the theories, for example communication theory, persuasion and storytelling, and learn how to apply them in practice.
COVID-19 update: as this is a blended course with a couple of optional face to face workshops, we are monitoring things carefully, please see the FAQs at the bottom of the page for more details and get in touch if you want to chat through.
Flexible blended learning
Unlimited tutor support
Specially selected online library
Optional seminars, central London
Evening webinars recorded for playback
What are the course fees?*
PR Academy fees: £1,340 (+VAT)
CIPR Awarding body fees: £345 (no VAT)
Total: £1,685 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £1953.
Pay in easy instalments. An initial payment of £453 (payable before course starts) then six monthly payments of £250.
*Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
Getting started in internal communication. You may be interested in pursuing a career in internal communication. You are working in any related field of PR (e.g. media relations, event management, CSR or public affairs) or HR and would like to understand more about internal communication.
Early career. You have been working in internal communication for at least a year and want to obtain your first professional qualification in the subject.
Grow in confidence. Internal communication is an exciting and demanding area of communication practice and this course will help you to grow in confidence as well as learn new skills.
Come away from the course able to think more critically and equipped with the knowledge and theory to back up your decisions. Learn the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
Understand where internal communication fits into the structure, systems and processes, leadership and culture of an organisation and how internal communicators can support management in the achievement of strategic and transformational objectives.
Use research and learn to create and curate content that works and has impact across a range of available channels.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
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Why get a qualification?
Update your skills. Underpin your internal communication practice with the latest theory and models.
See what its like to study internal communication with PR Academy
We developed the original internal communication qualifications for the CIPR and PR Academy director, Dr Kevin Ruck edits a key book on the topic: Exploring Internal Communication.
The webinars were fantastic, the tutors supportive and the online library had a very good collection of books. All of which helped me develop a better understanding of internal communication.
I had applied for several jobs after I had finished my short term contract, but was unsuccessful to even secure an interview. I started applying for jobs again as soon as I submitted my assignment. And surprise surprise, I got an interview.
I walked into the room with confidence, was able to apply knowledge from the course to answer the questions that came my way and got the job!
Your questions answered
- We will provide the sessions online
- Depending on the situation we may be able to run them later in the course, during early 2021. (The assignment isn’t due until the end of March 2021)
My special interests are internal, leadership and crisis communication. These days I work as a consultant and tutor, building on my experience in the BBC, the charity sector, universities and local government.
Caron Jones, course leader