Internal Communication Certificate

CIPR Specialist Certificate: Internal Communication
Blended Learning

About this course

Become a great internal communicator. Discover the secrets of employee engagement, learn how to plan and deliver effective communications. Explore the theories, for example communication theory, persuasion and storytelling, and learn how to apply them in practice.

COVID-19 update: as this is a blended course with a couple of optional face to face workshops, we are  monitoring things carefully, please see the FAQs at the bottom of the page for more details and get in touch if you want to chat through.

Course detail



Assignments: 1

Study: 3-4 hours a week

Instalments available

6 months

Course Features

Flexible blended learning

Unlimited tutor support

Specially selected online library

Optional seminars, central London


Evening webinars recorded for playback

CIPR accredited

Text book "Exploring Internal Communication"

Individual feedback on assignment idea to make sure you're on track for success

Your investment

PR Academy tuition: £1,340

Our pricing is totally transparent:

CIPR Awarding body fees: £345 (no VAT)

Total: £1,685 (+VAT)

VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £1953.

Instalment options

Pay in easy instalments. An initial payment of £453 (payable before course starts) then six monthly payments of £250.


Instalments shown include VAT

Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.

28 February 2022


Who’s this course for?

Getting started in internal communication. You may be interested in pursuing a career in internal communication. You are working in any related field of PR (e.g. media relations, event management, CSR or public affairs) or HR and would like to understand more about internal communication.

Early career. You have been working in internal communication for at least a year and want to obtain your first professional qualification in the subject.

Grow in confidence. Internal communication is an exciting and demanding area of communication practice and this course will help you to grow in confidence as well as learn new skills.

Learning outcomes

Come away from the course able to think more critically and equipped with the knowledge and theory to back up your decisions. Learn the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.

Understand where internal communication fits into the structure, systems and processes, leadership and culture of an organisation and how internal communicators can support management in the achievement of strategic and transformational objectives.

Use research and learn to create and curate content that works and has impact across a range of available channels.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study

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Why get a qualification?

Update your skills. Underpin your internal communication practice with the latest theory and models.

This course gave a genuinely new perspective on internal communications, I learned so much, not just from the excellent course tutors but also from my fellow students.


My special interests are internal, leadership and crisis communication. These days I work as a consultant and tutor, building on my experience in the BBC, the charity sector, universities and local government.

Caron Jones, course leader

See what its like to study internal communication with PR Academy

We developed the original internal communication qualifications for the CIPR and PR Academy director, Dr Kevin Ruck edits a key book on the topic: Exploring Internal Communication.

Your questions answered

For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. If you come to face to face classes we provide you with lots of tea and coffee and a lovely lunch. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
At the moment we are monitoring government advice and other factors such as venue availability and rules, plus people’s willingness to travel into London. Presently we plan to run the workshops but we are keeping things under review. There are a couple of options if we can't run face to face workshops:
  • We will provide the sessions online
  • Depending on the situation we may be able to run them later in the course.
All our courses provide unlimited tutor support. We want to support you every step of the way.
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way. The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time. If you need any help or advice, just give us a call and Shelley will help you.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. (CIPR qualifications have been refreshed in recent years so they are now much more about applying theory to practice.)
It depends a bit on the awarding body, some have different regulations but in most cases you have a period of time in which to submit and we give you access to the materials for up to a year after the course has finished. If in any doubt, please talk to us.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.

Find out more about this course

Call Shelley on

00 44 (0) 203 862 6910