Insights from PR Academy

As we approach the end of the year, we're discussing endings in #ThisMonthinPR. Here's where this theme came from along with some examples, and a collection of further links from November in case you missed them.

Don’t know where to start when it comes to inclusive communications and don’t want to cause offence? Follow these top tips from Jhon Bateman.

Rebuilding broken trust in charities will take time, but it can be done – by proving our value and communicating in ways that truly resonate with our audiences. And that means finding the courage to speak out argues Rachel Kelly.

In her new book reviewed by Kevin Ruck, Jenni Field argues that credibility is more important for leaders than authenticity.

Here's our editor's pick of content highlights from October starting with reports and publications and moving onto individual shared content.

If you're considering gaining a Chartered Institute of Public Relations (CIPR) qualification in internal communication, this briefing is for you!

Malcolm Gladwell revisits his bestseller 25 years on and tells some interesting stories, but does not address the obvious downsides of social epidemics: fake news, conspiracy theories and polarisation. This seems a missed opportunity in a US election year.

We explain why communicators need an AI policy and draw on the GCS policy on generative AI use as an exemplar.

Learn about change management theory and gain practical advice to help you succeed in managing change. Download this free guide, updated for 2024.

In our monthly round-up we discuss the CIPR's State of the Profession 2024 report and how a senior adviser now shuns the terms public relations and reputation management. On a more positive note, we hear how 'risk communication is a life saving tool'.

Public relations practitioners increasingly have to think like lawyers in order to navigate the treacherous sands of copyright, privacy and libel in the digital age, according to the new book by US professor Cayce Myers.