Insights from PR Academy

Find out how making time to reflect can accelerate your professional growth and make you a more effective PR practitioner.

In this article, Gwen Evelyn warns against the looming threat of malicious adversaries armed with AI.

Forget teaching public relations. Learning public relations is a much greater challenge, and one faced by many more people as Richard Bailey explains.

Most founders view public relations as a tool to amplify their wins and assume that crisis communications is for larger companies. Nataliia Loza argues that growth is rarely straightforward and founders should focus on trust and reputation.

This month's roundup is a narrative about the past and present of public relations, with just a few hints about the future.

In her latest book, Amanda Coleman argues that reputation is about more than public relations.

Project management is an essential skill for communicators. Learn how to successfully manage your next communication project with this free guide.

With elections in more than 70 democracies around the globe, 2024 marked significant political shifts that will impact the future of climate action.

This month's review asks questions about the role of public relations, about job security and about professional status.

Get your message across to the right people. Learn the six crucial stakeholder identification and mapping steps with this free guide.

The principles of crisis communication are well-established. But what of wartime communication? Oksana Stefanova had to learn fast when her country was invaded in February 2022.

In his new book, David Phillips reviews how technology is transforming the media landscape and public relations practice. Indeed, technology is now creating distinct forms of media. We need to be doing less media relations and more at the human-technology interface, he argues.