Insights from PR Place

'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.

Chris Tucker discusses media handling during a crisis, and invites you to join her for the next PR Academy Crisis Communication Hub webinar.

Rod Cartwright is reluctant to be defined by a single experience but our conversation inevitably turns to his work on Malaysia Airlines MH370.

Here's our pick of content and conversations from #ThisWeekinPR. Plus we announce the shortlist for #prstudent #CreatorAwards22.

'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.

Highlights from content and conversations #ThisWeekinPR include views on Elon Musk's Twitter takeover; disagreement on personal branding; and a valuable discussion: is community the latest missed opportunity for public relations?

Tribal behaviour is hard-wired into human psychology, so we can't simply blame Facebook and Twitter for this. But nor should we ignore the Cambridge Analytica scandal or outside attempts to influence elections in the UK and US.

Quentin Langley identified the internal turn in crisis communication planning in his 2014 book Brandjack.

A supervisor and a student offer their advice on how to approach an undergraduate dissertation in public relations.

PR for trees; Archbishop Justin Welby; and twitterstorms were among your talking points #ThisWeekinPR.

Chartered Practitioner status and 'partygate' (again) were two of the talking points #ThisWeekinPR.

Register for Mind The PR Gap 2022 – a free online event open to practitioners, academics, researchers and students exploring PR research and practice – 13 July 2022.