Insights from PR Academy

Public Relations 25.06.25

Launch of Barcelona Principles 4.0 for measurement and evaluation

The Barcelona Principles have been updated. They are AMEC's key guide to good measurement and evaluation of communication.
The AMEC IEF shown as a colour coded wheel to relate to the Barcelona Principles 4.0

Meet the editor

PR Academy co-founder Ann Pilkington edits PR Academy Insights
Internal Communication 22.06.25

An integrated evaluation framework for internal communication

Kevin Ruck adapts the AMEC measurement framework, replacing PESO with a focus on channels, topics and listening for internal communication.
Paul Hender, Jim Macnamara, Kevin Ruck and Johna Burke on the stage at the AMEC Summit. All seated.Kevin holds the microphone
Public Relations 20.06.25

New AMEC Diploma in Strategic Communication Planning and Measurement launched

The new AMEC Diploma in Strategic Communication Planning and Measurement is designed both for measurement and evaluation practitioners and also for PR and communication practitioners.
Picture of hands being shaken in a blue frame
Guides & Research 09.06.25

How to be a communication business partner

As AI takes on our routine and tactical work, is being a comms and PR business partner the way to go?
Public Relations 30.05.25

This month in PR (May 2025)

This month's roundup looks at learning: why learn, how to learn and when to learn. It also provides some inspiring examples of how to navigate in uncharted waters.
Study 28.05.25

AI and the future of PR: the end of agencies or a new beginning?

As an agency director whose team trades their time, expertise, and creativity for cash, the relentless march of AI is never far from my thoughts writes Becky Wade.
Study 16.05.25

Reflection and professional development in public relations

Reflection is an important part of professional development. That's why we've published a Toolkit on reflective practice and models of reflection.
The Thinker, Pixabay
Guides & Research 16.05.25

Toolkit: Reflective practice and models of reflection

Find out how making time to reflect can accelerate your professional growth and make you a more effective PR practitioner.
Study 14.05.25

PR’s Prickly Problem: How to Handle AI-Armed Antagonists

In this article, Gwen Evelyn warns against the looming threat of malicious adversaries armed with AI.
Public Relations 13.05.25

Learning public relations

Forget teaching public relations. Learning public relations is a much greater challenge, and one faced by many more people as Richard Bailey explains.
Study 30.04.25

Why, when and how early-stage startups should start with crisis communications

Most founders view public relations as a tool to amplify their wins and assume that crisis communications is for larger companies. Nataliia Loza argues that growth is rarely straightforward and founders should focus on trust and reputation.
Public Relations 25.04.25

This month in PR (April 2025)

This month's roundup is a narrative about the past and present of public relations, with just a few hints about the future.
Book Reviews 16.04.25

Review: Strategic Reputation Management

In her latest book, Amanda Coleman argues that reputation is about more than public relations.