Guide to measurement for PR and communication

**UPDATED FOR 2024 – contains four models for measurement**

Discover how to prove the value of your PR and communication work.

This guide takes you through the key measurement principles for PR and internal communication.

The guide also includes a section specifically on internal communication measurement to help communication managers to measure the right things for good and ethical practice.

Download: Guide to PR and Communication Measurement

The guide will help you to:

  • Understand different research methods
  • Make measurement an integral part of your strategy
  • Prove the value of the great work that you do
Thumbnail for Guide to PR and Communication Measurement

We respect your privacy and handle your data with care. Please see our privacy policy.