Guide to measurement for PR and communication

Discover how to prove the value of your PR and communication work.

This guide steps you through the key principles of measurement for PR and internal communication.

The guide also includes a section specifically on internal communication measurement to help communication managers to measure the right things for good and ethical practice.

Download: Guide to PR and Communication Measurement

The guide will help you to:

  • Understand different research methods
  • Make measurement an integral part of your strategy
  • Prove the value of the great work that you do
Guide to PR and Communication Measurement

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