Mind the PR Gap 2022: programme and booking

Mind The PR Gap 2022

Being human: Making sense in a world of change.

Mind the PR Gap focuses on connecting PR research and practice. Open to practitioners, academics, researchers and students, it discusses contemporary topics to offer a clear agenda for change.

Join us on 13 July 2022 for a free online programme that argues professional communicators need to be less concerned about their place as strategic managers with a seat at the senior table in organisations. Instead, it calls for communicators to attend to complex leadership issues and interconnections by being human ‘in the world’.

Speakers will address three worldwide changes that challenge the established strategic management focus of PR academia and practice:

  1. Speed and scope of technological developments, particularly AI.
  2. Pressures and expectations of activism and polarisation of perspectives.
  3. Complexity of issues affecting organisations, non-humans and natural environments.

These changes separately and together have a disruptive impact on organisational leadership, professional communication and wider society. Mind the PR Gap examines the real-world implications for practice, research, education, and scholarship of public relations.

The goal of Mind the PR Gap 2022 is to amplify ethical considerations, reflection, collaboration and meaning making. It aims to consider how through sense-making and sense-giving, communicators can help organisations be more human and relate better to the environment and others’ lived experiences.

Secure your spot

When: 13 July 2022, 13:00 – 14:30 BST

Where: Online

Who should attend: PR practitioners, academics, researchers and students

Cost: Free, but spaces are limited so secure your space today!



Carol Stephenson (PhD), Director of Education in the Department of Social Sciences, Northumbria University.

Simon Collister (PhD), Director of Unlimited Group’s Human Understanding Lab.

Carol Stephenson (PhD) photo

Meet Carol Stephenson (PhD)

Carol is Director of Education in the Department of Social Sciences, Northumbria University. A sociologist of work and employment, her research focuses on (a) post-industrial communities, precarity and identity; (b) class and gender inequalities; and (c) aspects of social cohesion and identification. She has practiced, researched, and published widely most recently on aspects of stigma, power, and solidarity in response to anti-open-cast mining activism in the coalfields of rural County Durham. Before entering academia, Carol worked in the trade union sector and in the National Health Service as a researcher.

Meet Simon Collister (PhD)

Simon is an accomplished research and strategy consultant with over fifteen years’ experience helping high-profile global businesses and brands solve complex challenges through insight, creativity, and communications. He is a trusted advisor building strong relationships with clients and setting business vision up to board level to shape strategic growth. His expertise is informed through long-term client engagements delivering high impact work – from energy to logistics; aviation to HNWI; counter-extremism to humanitarian aid. Simon was recently appointed Director of Unlimited Group’s Human Understanding Lab that helps unlock business growth using deep human-powered data and insight.

Simon Collister