My doctoral diary (part three)
A doctoral thesis is a fine piece of intellectual embroidery which requires clear and logical thinking.
Dialogue should be guided by ethical principles and values. It is very clear to me that there are issues in dialogue, studied in public relations, which need to be observed through the lens of ethics. Through observations of real-life conversations, I have been able to uncover some unethical issues.
Hours of meticulous research have made me very precise in my working methods: I use both descriptive and reflective notes. Every observation session that I carry out is an episode of a larger study. The attention to detail that goes into every observation session is very high.
I am specialising in autoethnography in the field of public relations. It is a niche area of research in academia, and it is still a novelty in public relations. There is not a unique way of looking at dialogue nor a theory that fits every situation, so it is not possible for me to use a standardised method of inquiry.