Guide to Writing Reports, Proposals and Business Cases

Working in a public relations and communication role, what do we have to show for our efforts? Where are the artefacts that demonstrate our craft and our professional skills?

Sure, there are our creative and conversational media outputs (news releases, news letters, tweets and so on). But what if these are insufficient to make the case for additional resources to the senior management team? What if we’re expected to make the business case, usually in the form of a written report or proposal?

This new free PR Place guide explains the difference between a report and a proposal. It explains the importance of language and presentation, and suggests what should go where.

It talks you through writing and editing the document and coaches you in thinking like a consultant (looking outside-in and making evidence-based recommendations).

This guide is also essential reading for those completing CIPR professional qualifications, whose assignments are based on business documents rather than academic essays.

Download the guide using the form below.

Podcast: What is a business case?

What is a business case and why is it so important to a project? As communications professionals, how should we be using the business case and who writes it?

Ann Pilkington from PR Academy talks to leading international project management expert Mary McKinlay about these questions. Have a listen to the interview in our podcast below.