Meet the team behind PR Academy. As well as our brilliant team of tutors, there is a small team working away to support our learners and PR Place community.

You’ll find us all over the UK because from the Lake District to south east London because we believe in flexible working. It results in better work-life balance and that’s good for our learners and of course the business too!

Ann Pilkington, Director


I look after the operational side of the business and I’m really proud of the work we have done over the years to develop robust systems and processes.


About Ann

Ann is one half of the husband and wife team that set up PR Academy back in 2007. Along with Dr Kevin Ruck, Ann has grown the business into one of the leading providers of PR and communication education in the UK and the largest centre for CIPR qualifications.

She is also teaches on some of our courses. Her interests are in change management, internal communication and project management.


Having started out in regional journalism, she moved into PR working with high profile brands The AA, BT and Barclays. her next step was to lead on communication for large government change programmes before co-founding PR Academy.

One of her interests is communication on projects, an area that she feels is often overlooked which prompted her to write her book: Communicating Projects.

Kevin Ruck, Director


I’m a great believer in the power of internal communication to improve employee engagement in organisations. My PhD research explored this in depth and showed what a difference it can make.

About Kevin

Kevin is one half of the husband and wife team behind PR Academy. Along with Ann Pilkington, he set up the business in 2007.

After a career in BT that spanned customer service, community engagement and internal communication, he developed his special interest is internal comms and employee engagement. He saw the need for a qualification in this topic and initiated and developed both the internal comms certificate and diploma courses for the CIPR.

Kevin qualified in research as part of his PhD and leads our Employee Research Practice.

Kevin leads our CIPR internal communication diploma course and is a regular speaker on internal communication and employee engagement.

He is the editor and co-author of Exploring Internal Communication, published by Routledge and now in its 4th edition.

He also likes to relate internal communication to Clash songs (having been into punk rock back in the day) adapting their lyrics for internal comms.

Georgie Mann

I love working with business large and small to identify their needs and work out the best way to meet them. I bring experience of the training industry coupled with the latest developments in gamification to help organisations develop their teams.

More about Georgie

Georgie’s expertise lies in training and gamification.  She has developed and run two highly successful training business and more recently built a business to specialise in supporting companies in embedding values, team building and on-boarding using gamification.


She joined the PR Academy team to set up our research practice and work with business clients to identify their research and training needs.

Georgie is a fluent French speaker and lived part time in France for many years.

Richard Bailey, Editor


Never stop learning! Practitioners know this, and it’s true of teachers too.

I find there’s a continuum between thoughtful practitioners, ambitious educators and research academics.

They are three sides of the one industry, not separate tribes speaking a different language, with different belief systems.

More about Richard

Richard is a public relations educator and editor. A former technology sector public relations consultant, he also has in-house corporate comms experience in science and technology firms.


He started a blog about public relations in 2001 – one of just three in the world at the time – and edited PR student magazine Behind the Spin from 2008 to 2017. A public relations lecturer since 2003, he has now enrolled as a part-time PhD student.